A famed sociologist/historian, whose name escapes me once quipped...
"The last Englishman on Earth will be an Indian."
Malcolm Muggeridge
Jaguar and LR have the potential of setting new standards in luxury and design and performance -- given the proper funding and management.
Ford had the right idea, but they just couldn't follow through.
Ford gave Jaguar and LR new products and fix a lot of the initial quality problems. But incorrect product strategy doomed Jaguar. But LR is quite profitable with a very high class and high end lineup with a very wealthy demographic.