Something about luxury brands from a poor nation with millions of people who are destitute and starving, disease rampant, overcrowding and pollution...It just doesn't do it for me. Luxury brands are about image, perception as much as they are about the actual vehicle. Tata might have bought the parts, but it cannot erase the image of India in the minds of most people in the world. Let's hope "all that money" Tata is supposedly making is put to good use helping the poor and abused in their country.