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MORE HEREClassic names are part of Tata deal
Automotive News | March 27, 2008 - 6:46 am EST
Tata Motors will get the right use three classic British auto-brand names as part of its $2.3 billion deal to buy Jaguar and Land Rover.
Included in the deal are the Rover name and the Jaguar-owned names of Daimler and Lanchester.
Ford bought the rights to the Rover brand name from BMW in September 2006 for an undisclosed sum to ensure no other automaker could use it and cause confusion with the Land Rover brand.
"We acquired the Rover trademark in the interests of protecting Land Rover," said Ford of Europe spokesman John Gardiner. "So it's also in the interests of the new owner of Land Rover to have it."