Story of Three Turnarounds
The Detroit Three pursue three very different turnaround strategies
By Igor Holas | 04.22.2008 | www.autosavant.net
All three major domestic manufacturers are in the midst of major turnarounds, but while their ultimate goals are the same, their approaches to this turbulent process could not be more different: while Ford is paring the business down to a centrally managed core, GM has re-grouped to dissolve much of its central management, and Chrysler commenced its path to a potential merger with Nissan. These three strategies show the vastly different philosophies guiding the leadership of each company, and point to very different challenges faced by each.