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Watch as we rent a Caddy, take it to the cobbled streets of the super-fashionable nabe and ask residents and visitors about GM's strategy.
USA Today
October 8th, 2014
By: Matthew Diebel
Can a change of scenery turn things around for Cadillac?
That's what the storied General Motors brand hopes will happen by moving its headquarters from struggling Detroit to the super-trendy streets of New York City's SoHo neighborhood.
Cadillac's range of cars have garnered positive reviews from auto writers, but sales are down and foreign markets, such as fast-growing China, are proving hard to crack.
And with buyers with an average age of 59½, according to a report from IHS Automotive cited by 24/7 Wall St., Cadillac's core base is fading fast, resulting in declining sales, an older demographic and less market share than other luxury brands such as Mercedes, BMW and Lexus.
Full article available at link.
USA Today
October 8th, 2014
By: Matthew Diebel
Can a change of scenery turn things around for Cadillac?
That's what the storied General Motors brand hopes will happen by moving its headquarters from struggling Detroit to the super-trendy streets of New York City's SoHo neighborhood.
Cadillac's range of cars have garnered positive reviews from auto writers, but sales are down and foreign markets, such as fast-growing China, are proving hard to crack.
And with buyers with an average age of 59½, according to a report from IHS Automotive cited by 24/7 Wall St., Cadillac's core base is fading fast, resulting in declining sales, an older demographic and less market share than other luxury brands such as Mercedes, BMW and Lexus.
Full article available at link.