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I will say the advertising campaign is very well done. The commercials were entertaining and innovative. Too bad they were ruined by the looks of the vehicles. The Lighting and DJ commercials were my favorites, but I just don't like the looks of the Scion vehicles. The Lighting commercial would have been great for a truly beautiful car as it showed close-up details of the cars and the reflections of lights on pure black cars. This would have been perfect for an ultra sleek, beautiful car.

The vehicles may be ugly, but the price point they are trying to sell at isn't. The prices will make these things attractive to people who want a cheap, first car, or somebody that wants to be different. Those ads mentioned above prove that one can be cool by being different. That is SCION, and I think people will attach themselves this brand.

Ultimately, will this kind of marketing sell cars? We will find out as the Scion brand is marketed throughout the rest of the U.S. I read that the Toyota officials were suprised to learn that Scion did even better than expectated in California. Just wait and see how the rest of the country does. The new Tc coupe is the product needed that will bring people in who otherwise would not want a Scion. That is the car, in my opinion, that will make Scion legitmate.

Speaking of Scion marketing, I witnessed it first hand at the St. Louis Auto Show. The Scion display was like a club as the music was pumping and all kinds of young, trendy people were all over the place. The small display (only 3 cars shown) was very crowded by people wanting to learn about Scion. The Scion reps dressed like the people they were aiming at - i.e. they were young, trendy, and in the club scene (or something like that). No suits were allowed, but jeans, ear- rings, and t-shorts were the norm. I don't think I have ever seen an auto display like that before. Somehow, though, I felt uncomfortable there. I'm just out of that target market, but the display was drawing a lot of people. I'll stay with my Mustang.

Scion has a good chance of taking off. Detroit better be prepared.
 

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Originally posted by Ming+Apr 14 2004, 01:20 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Ming @ Apr 14 2004, 01:20 AM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-Askani@Apr 13 2004, 05:55 PM
Pontiac has the best commercial of the last ten years. Around 98-99 they had an ad where a trans-am comes up behind a car at a stop light. The TA is growling up a storm, The light pops green and the TA lurches forward gobling up the car in front of it. That's a good commercial, not a scion metalic cat ripoff that has been done before, or some wussy kids rapping with their crate box with wheels...
:type:
I loved that commercial:

"The Muscle Car Lives..." [/b][/quote]
That was a great commercial. B)

I also like the Ford GT commerical. I still watch it from time to time.
 
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