So, Saturn, Pontiac, Chevrolet, and Buick are all trying to compete with Honda and Toyota. Why does it take so many GM brands to fight just two competitors? Can't one do it right if it had concentrated resources?
Saturn doesn't need more models. It needs a few good cars. All of them should be redlines, that could be its brand image. Bang for the buck. Let Pontiac have the upmarket sporty image (the American BMW they've been talking about) and let Chevrolet be the basic people mover.
Saturn doesn't need more models. It needs a few good cars. All of them should be redlines, that could be its brand image. Bang for the buck. Let Pontiac have the upmarket sporty image (the American BMW they've been talking about) and let Chevrolet be the basic people mover.
