GM Inside News Forum banner
1 - 20 of 34 Posts

·
Registered
Joined
·
4,823 Posts
Discussion Starter · #1 ·
Via Autoblog.
Article Here.


GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog, www.ImSaturn.com will feature news about Saturn along with photos and videos you haven't seen anywhere else.
www.imsaturn.com
 

·
Registered
Joined
·
261 Posts
I hate when old people try to appeal to young people. Why waste money on this when you could just advertise the Astra, Aura, and Vue with younger people driving them? Why not put ads on facebook and myspace?
 

·
Registered
Joined
·
4,822 Posts
Saturn Officially Hip? Cool? Edgy? I love my Saturn, but I doubt it.

Maybe in the begining when it was a different kind of car company with quirky vehicles, but the product starvation diet killed off a lot of Saturn's mojo. While I believe Saturn has great potential its not exactly Scion. (Nor is it trying to be)

When I told my best friend I was buying a Vue he replied "Isn't that a girl's car?"
Still, as a believer I joined the site and hope it is successful. Go Saturn!
 

·
Registered
Joined
·
666 Posts
Saturn photos and videos we haven't seen anywhere else? Whatever. I thought that GM's Fastlane Blog was the corporation's attempt at being "cool, hip and edgy." (i.e., failure) Saturn gets lots of coverage there already, when GM isn't too busy talking about the Volt.
 

·
Registered
Joined
·
1,286 Posts
I hate when old people try to appeal to young people. Why waste money on this when you could just advertise the Astra, Aura, and Vue with younger people driving them? Why not put ads on facebook and myspace?
They do have adds on facebook, as well as groups about the Astra. To bad I looked at it and read the board that they have going there, it seemed like no one actually knew about the car, yet they were making all of these statements about it. I dont really remember what they were exactly, but it was hillarious to read because some of the statements were so far off.
 

·
Registered
Joined
·
261 Posts
They do have adds on facebook, as well as groups about the Astra. To bad I looked at it and read the board that they have going there, it seemed like no one actually knew about the car, yet they were making all of these statements about it. I dont really remember what they were exactly, but it was hillarious to read because some of the statements were so far off.

Saturn only has 1 group with 796 members. It costs $0 to make a group on facebook and send out invitations to everyone! That is free advertising. Why not make a group for the Vue, too? It aggravates me to see these vehicles sitting on lots with little exposure. Hey Saturn... what are you thinking?
 

·
Registered
Joined
·
3,505 Posts
Where is the Scion xB equivalent?

That's the only way i'll consider it a youth division. :)

Youth-targeted items generally only appeal to old fogies.

When is the last time you saw a young person driving a "active youth oriented" Element?
 

·
Registered
Joined
·
1,286 Posts
Ill have to go possibly sign up or at least look at this later on. The other times I have looked at these kind of things the people end up having no idea what they are talking about so its either really funny cuz they thing they know it all, or sad just they are so blind about stuff.
 

·
Registered
Joined
·
2,443 Posts
It's a cool website, that will help, but Saturn can market towards kids all they want, but they don't sell anything that appeals to youngins'. Sure, I like the Sky, but I can't afford one because it's over priced.

The Astra is ok, but it's very expensive for what it is. What is left? The Vue? lol

More important than all of this....even if I wanted one, I don't know where to buy one. There is no Saturn dealership anywhere near here, and that will be a problem.

Kids can go buy a Cobalt or Civic anywhere, but Saturn....not so much.
 

·
Registered
Joined
·
698 Posts
Where is the Scion xB equivalent?

That's the only way i'll consider it a youth division. :)

Youth-targeted items generally only appeal to old fogies.

When is the last time you saw a young person driving a "active youth oriented" Element?
My bold for emphasis...

Up here in the Great White North, there are about seven young people driving Scions...

The other 112 people who are driving xB's are older than me (and I'm in my mid-40's)!

My teenage (daughters) want VW New Beetles, not Scions. Well, the one would like a TDI Jetta more so, but if a NB fell out of the sky, she wouldn't complain. They say the Scions are dorky looking...

Pundits often complain about GM's marketing, but Toyota really blew a huge [email protected] with Scion.
 

·
Registered
Joined
·
6,237 Posts
I hate when old people try to appeal to young people. Why waste money on this when you could just advertise the Astra, Aura, and Vue with younger people driving them? Why not put ads on facebook and myspace?

Would anyone on GMI buy a car because of a website? I wouldn't.

Once again, this effort to shove Saturn down the throats of an uncaring public will be all for naught.
 
1 - 20 of 34 Posts
Top