There is nothing special about the cars. Other than the price I don't see why I would want to get a 9-3 for example. They can't be so concervative anymore, in my opinion their line-up needs a coupe, a performance AWD line (such as Audi's S), an SUV, a smaller than 9-3 car and replacement for 9-5 as soon as possible. Look at Volvo, they are selling safety, fun and performance and its working. New S40 is a blast to drive, S60R is also selling like hot cakes because not everyone needs harshness or pricetag of M3 or S4, XC90 is also doing great.