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Norcross, GA - Earlier this morning, Saab car sales surpassed 40,000 units in the United States for the first time in 16 years. With a full day of sales reporting yet to close October, Saab Cars USA's year-to-date sales of over 40,000 units surpassed annual sales for every year since 1987, when year-end sales were 44,364. The only other year that Saab has passed the 40,000-level was 1986, with sales of 47,414. With two more sales months this year, Saab is on target to pass those numbers and set an all-time sales record.

Much of the Swedish manufacturer's success can be attributed to the popularity of the new Saab 9-3 Sport Sedan, introduced late last year. With September year-to-date sales of 20,008, the new 9-3 Sport Sedan is outselling the former 9-3 hatchback models by 107 percent. Saab has set numerous monthly sales records this year as well.

"We are very excited to achieve one more sales milestone this year," commented Debra Kelly-Ennis, President of Saab Cars USA. "We have just added the all-new 9-3 Convertible to our portfolio, which is further expanding our customer appeal and adding to our sales."

Saab will launch a third model line next year, the all-wheel-drive Saab 9-2X five-door hatchback. "We expect our current unprecedented growth will continue into next year, and we'll get a further boost when we introduce the new Saab 9-2X next summer," Kelly-Ennis added.
 

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I have a bad feeling this is how it will go down:

1. Saab gets a big sales boost from the excellent 9-3. Why? Because it maintains Saab character but gets rid of some of the quirkiness.

2. GM sees the sales boom and decides Saab needs a vehicle of every type to maximize profits. It starts pumping out vehicles like the Traiblaazeraab that aren't tubo-powered, and really aren't very Saab like.

3. Initial novelty wears off as people discover much of new product is just GM rebadged with a Saab grille.

4. In about 10 years, with generic vehicles and generic engines, sales plummet, and Saab goes to the automotive graveyard.
 

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Oh give GM more credit that that. People whined and complained about the new 9-3. Now it's doing pretty well, and people consider it Saab-ish enough. And it's making a name for itself.
Now people are going to start picking on the 9-2X. It's a Subaru. with a Saab grille. It's not "saabish" enough. It's not whatever. Judging from the picture... it looks damn good.
Next people are going to pick on the 9-7X. Same old story. It's not "Saabish" enough. It's a Trailblazer with a Saab grille. blah blah blah...
Saab's gonna be gone in 10 years cause no one will buy them.

Sorry, if I don't share your optimism about the brand.

Sales will most likely hit record highs this year. Introduction of the 9-3 convertible will stir up more sales. Followed by the 9-2X. So what if it's part Subaru. OK. So the 9-7's a bit sketchy. Buit what do we really know about it. Any specifics set in stone? No, not really. And let's not forget the 9-5. That's one solid car and performer in its class. The worl\d will get out and people will start coming to Saab. It's due for a redesign by 2005. Saab's products will be on a rotation by 2006 or so, and it will be enough to maintain sales.

Saab's not going to die because the quirks are gone. It's character will still be there. :type:
 
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