Saab Going To China
Saab Unveils New 9-3 Sport Sedan and New Dealership Concept in China
Zhuhai, China - Saab today unveiled the new 9-3 Sport Sedan and introduced its new Saab Unlimited dealership concept in China. GM's premium Scandinavian car brand will begin selling the 9-3 Sport Sedan across China and begin opening Saab Unlimited dealerships at the end of June.
"Saab has a heritage of building high-quality, sporty and dynamic cars that stand out from the crowd," said Peter Augustsson, Saab Automobile Chairman, President and CEO. "We expect Saab's understated European styling and high performance to appeal to Chinese consumers, just like they appeal to vehicle buyers in Sweden and around the world."
"Saab's import lineup complements the rest of GM's portfolio in China," said Phil Murtaugh, Chairman and CEO of the GM China Group. "We are bringing in Saab products that meet the specific demands of well-educated and discerning professionals in China. These are people who seek something different than conventional premium sedans. At the same time, we are revolutionizing Saab's sales approach in order to not just meet but exceed our customers' expectations."
Saab 9-3 Sport Sedan
The 9-3 Sport Sedan joins the 9-5 sedan in Saab's growing product lineup in China. "The new 9-3 is a car that is built for individuals," said Augustsson. "It offers a level of driver involvement and responsive performance never before seen from Saab."
The 9-3 Sport Sedan has a progressive design and sporty stance that is dominated by a coupé-like silhouette, steeply raked windscreen and rear window, and short front and rear overhangs. At its heart is a new 2.0-liter all-aluminum turbocharged engine that matches Saab's redoubtable torque with more progressive power for safe and sporty driving.
The all-new model has undergone the most extensive chassis development ever undertaken by Saab, combining the benefits of front-wheel drive (predictability and excellent driver feedback) with new levels of handling. An exceptionally stiff body and the adoption of a four-link rear suspension ensure more precise control of the rear wheels while the unique ReAxs characteristic prevents excessive understeer and optimizes the car's balance, helping it turn with absolute precision.
Like all Saab products, the 9-3 Sport Sedan has a host of active and passive safety features. These include the second-generation Saab Active Head Restraints (SAHR), which help prevent neck injuries to front-seat occupants in the event of a rear-end impact. The vehicle has been evaluated in 75 different crash configurations.
GM China offers two 9-3 Sport Sedan models. The Arc includes 16-inch alloy wheels and a leather interior with dark walnut trim. The Vector has 17-inch alloy wheels and a sports leather interior with matte chrome trim and a steering wheel-mounted Sentronic manual gear shift button. Both models will be priced under RMB 500,000 (US$60,240).
Saab Unlimited
All Saab products sold in China including the 9-3 Sport Sedan will be available at Saab Unlimited dealerships.
Saab Unlimited is a new customer-centric approach to selling and servicing cars. Saab Unlimited showrooms will provide a clean, contemporary and uncluttered environment in which to develop active and long-term relationships with customers. The three-in-one facilities also will provide professional Saab aftersales service and genuine Saab parts.
"What Saab Unlimited really amounts to is consideration," said Joseph Liu, Executive Director of Vehicle Sales, Service and Marketing for GM China. "By integrating the full range of services under one roof, we are offering a fresh approach to taking care of our customers and their products effectively and efficiently."
Saab plans to open 10 Saab Unlimited dealerships in mainland China by the end of the year.
Saab was established in Trollhatten, Sweden, in 1937. From its origins as a manufacturer of airplanes, the company began building automobiles a decade later. In 1990, it became part of General Motors. Saab manufactures a growing lineup of products including the 9-3 and 9-5 series. In 2003, Saab sold more than 131,000 vehicles around the world.
General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs 325,000 people around the world, including more than 11,000 in China. It operates six joint ventures and two wholly owned foreign enterprises in China. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries.
Zhuhai, China - Saab today unveiled the new 9-3 Sport Sedan and introduced its new Saab Unlimited dealership concept in China. GM's premium Scandinavian car brand will begin selling the 9-3 Sport Sedan across China and begin opening Saab Unlimited dealerships at the end of June.
"Saab has a heritage of building high-quality, sporty and dynamic cars that stand out from the crowd," said Peter Augustsson, Saab Automobile Chairman, President and CEO. "We expect Saab's understated European styling and high performance to appeal to Chinese consumers, just like they appeal to vehicle buyers in Sweden and around the world."
"Saab's import lineup complements the rest of GM's portfolio in China," said Phil Murtaugh, Chairman and CEO of the GM China Group. "We are bringing in Saab products that meet the specific demands of well-educated and discerning professionals in China. These are people who seek something different than conventional premium sedans. At the same time, we are revolutionizing Saab's sales approach in order to not just meet but exceed our customers' expectations."
Saab 9-3 Sport Sedan
The 9-3 Sport Sedan joins the 9-5 sedan in Saab's growing product lineup in China. "The new 9-3 is a car that is built for individuals," said Augustsson. "It offers a level of driver involvement and responsive performance never before seen from Saab."
The 9-3 Sport Sedan has a progressive design and sporty stance that is dominated by a coupé-like silhouette, steeply raked windscreen and rear window, and short front and rear overhangs. At its heart is a new 2.0-liter all-aluminum turbocharged engine that matches Saab's redoubtable torque with more progressive power for safe and sporty driving.
The all-new model has undergone the most extensive chassis development ever undertaken by Saab, combining the benefits of front-wheel drive (predictability and excellent driver feedback) with new levels of handling. An exceptionally stiff body and the adoption of a four-link rear suspension ensure more precise control of the rear wheels while the unique ReAxs characteristic prevents excessive understeer and optimizes the car's balance, helping it turn with absolute precision.
Like all Saab products, the 9-3 Sport Sedan has a host of active and passive safety features. These include the second-generation Saab Active Head Restraints (SAHR), which help prevent neck injuries to front-seat occupants in the event of a rear-end impact. The vehicle has been evaluated in 75 different crash configurations.
GM China offers two 9-3 Sport Sedan models. The Arc includes 16-inch alloy wheels and a leather interior with dark walnut trim. The Vector has 17-inch alloy wheels and a sports leather interior with matte chrome trim and a steering wheel-mounted Sentronic manual gear shift button. Both models will be priced under RMB 500,000 (US$60,240).
Saab Unlimited
All Saab products sold in China including the 9-3 Sport Sedan will be available at Saab Unlimited dealerships.
Saab Unlimited is a new customer-centric approach to selling and servicing cars. Saab Unlimited showrooms will provide a clean, contemporary and uncluttered environment in which to develop active and long-term relationships with customers. The three-in-one facilities also will provide professional Saab aftersales service and genuine Saab parts.
"What Saab Unlimited really amounts to is consideration," said Joseph Liu, Executive Director of Vehicle Sales, Service and Marketing for GM China. "By integrating the full range of services under one roof, we are offering a fresh approach to taking care of our customers and their products effectively and efficiently."
Saab plans to open 10 Saab Unlimited dealerships in mainland China by the end of the year.
Saab was established in Trollhatten, Sweden, in 1937. From its origins as a manufacturer of airplanes, the company began building automobiles a decade later. In 1990, it became part of General Motors. Saab manufactures a growing lineup of products including the 9-3 and 9-5 series. In 2003, Saab sold more than 131,000 vehicles around the world.
General Motors, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs 325,000 people around the world, including more than 11,000 in China. It operates six joint ventures and two wholly owned foreign enterprises in China. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries.
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