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RUMOR: G8 may be revived as a Chevy Caprice?(Lutz retracts statement. G8=dead)

119K views 484 replies 208 participants last post by  T'Cal  
#1 · (Edited)
GM May Revive Its Popular Pontiac G8
Lutz to order a G8 revival?
July 10, 2009

By David Welch

Image

General Motors may have a plan to resurrect the well-liked Pontiac G8 sports sedan, which goes away this month as the automaker emerges from bankruptcy as a smaller company. GM stopped production of the car in June, but there is talk of bringing it back as the Chevrolet Caprice.

Initially, GM decided against the idea. The G8 is built in Australia, so currency fluctuations and expensive shipping make the business case a tough one. But recently reinstated GM Vice-Chairman Robert A. "Bob" Lutz is keen to revive the G8 as a Chevy.

It wouldn't be much of a stretch. GM's Australian Holden subsidiary already builds a Chevrolet Caprice and a Lumina for the Middle East using the same hardware that hosts the G8. GM uses the Chevy names in the Middle East, and in Australia it calls the car the Holden Commodore, with a longer version of the sedan dubbed the Statesman.



http://www.businessweek.com/bwdaily/dnflash/content/jul2009/db20090710_847893.htm
 
#2 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Duh. Is Lutz the only person with a brain at GM?
 
#73 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Duh. Is Lutz the only person with a brain at GM?
I came within a hundred bucks per month of trading my GTO in on a G8 GT. If they import the Commodore as a Chevrolet I'll definitely be purchasing in a few months.
 
#3 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

A) Why not under the Impala nameplate? Makes more sense. Easier to market it as a redesign then trying to hype up the Caprice name plate again....

B) Why would it need to be redesigned for crash safety? It wouldn't be a bad idea to have two Chevy theme designs to easily distinguish between Chevy's RWD lineup and their mainstream FWD models. Just bring over the Lumina as is and call it Impala and be built in Oshawa.
 
#20 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

A) Why not under the Impala nameplate? Makes more sense. Easier to market it as a redesign then trying to hype up the Caprice name plate again....

B) Why would it need to be redesigned for crash safety? It wouldn't be a bad idea to have two Chevy theme designs to easily distinguish between Chevy's RWD lineup and their mainstream FWD models. Just bring over the Lumina as is and call it Impala and be built in Oshawa.
One. I actually posted this last night or two nights ago. So thanks Bob to listening to the GM staff.

A) The Caprice is just as legendary a Chevy brand as the Impala is. It's a classic name. Two it allows GM to continue to produce the Impala as a fleet model to prevent the Malibu from getting dumped into fleets.

B) It's going to be of limited supply each year. It wouldn't make sense to say know to 200k units a year and replace it with a car that brings in between 30-40k a year. Also, having the same nameplates for both a RWD and FWD car would be a repeat of the Lumina insanity of 15 years ago.

C) Since the G8 is already approved for the States, re-certification shouldn't be needed just to swap a grill.
 
#4 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

If this actually comes to be true then let us praise the Lord and bow towards Meca.
 
#5 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

I am thinking Caprice would be used to justify the limited quantities and "above" Impala price levels.
 
#12 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Why not both Caprice and Impala SS as GM did in the mid-90s?
You know, I don't always necessarily agree 100% percent with you...but honestly, I think that's brilliant. Base the Caprice (loosely) on Holden's Calais, give it the 3.0L DI and a couple of 3.6L DI options (~280 hp and ~300 hp), and have two Impala SS trims based more or less on the G8 GT and GXP models.

Meanwhile, run out the W-body Impala for a couple more model years and rename it Impala Classic.
 
#7 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

It's clear that the Impala, even if a redesign has been delayed, is going to remain the full size FWD family sedan. RWD isn't going to be "mainstream" it's going to be for enthusiasts. I don't much like the Caprice name, as I don't think it "fits" a sports sedan, but so be it. The real question is will they invest in the marketing to do it.

BTW, the G8 should have been a Chevy to begin with.
 
#8 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

It's clear that the Impala, even if a redesign has been delayed, is going to remain the full size FWD family sedan. RWD isn't going to be "mainstream" it's going to be for enthusiasts. I don't much like the Caprice name, as I don't think it "fits" a sports sedan, but so be it. The real question is will they invest in the marketing to do it.
I agree. While a lot of people on here would like Chevy to go RWD with the new Impala, why not have both FWD and RWD if it is possible?
 
#9 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

With Pontiac out of the way, Chevy won't even have to fight to get all the good stuff anymore.
 
#10 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

With the 250HP 3.0 DI V6 as the standard engine, this vehicle would likely get 30 MPG hwy ratings. GM could advertise it as a contemporary, yet traditional American family sedan with the balance of RWD, great quality, and the excellent economy of modern power plants. Add the Camaro SS's driveline (6.2L V8, AFM, 400 HP, 6-speed automatic) as an option and you can't go wrong.
 
#48 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Bring the G8 back as a Impala SS, freshen up the current Impala and re-name it Caprice. The Caprice would then be Chevrolets bread and butter car, leaveing the SS Impala the niche vehicle.

Agree 100%

GM, please DO NOT call this car Caprice... That would be lame. Impala or Chevelle is the only way to go.
 
#14 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Robert A. "Bob" Lutz is keen to revive the G8 as a Chevy.
Aw man, the moment I heard Slutz was coming back I had this thought at the back of my mind, "maybe... just maybe... he will be the push GM needs to keep the G8. If anyone would, it would be him..." If he can pull through on this, that would be great. Screw Hinderson with his "I'm against rebadging" remark! It's not rebadging if the Pontiac version is gone. What a bunch of political BS...
 
#41 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Aw man, the moment I heard Slutz was coming back I had this thought at the back of my mind, "maybe... just maybe... he will be the push GM needs to keep the G8. If anyone would, it would be him..." If he can pull through on this, that would be great. Screw Hinderson with his "I'm against rebadging" remark! It's not rebadging if the Pontiac version is gone. What a bunch of political BS...
Henderson remains correct. There is no rebadging. It's already sold as a Chevrolet in the Middle East, thus selling the G8 as a Chevrolet is not a rebadge.
 
#16 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Glad to read that they recognize the current ME Lumina design would need to be restyled for the American market. It looks good for model year 1992. Hopefully if the stars align and this makes it through, it'll be a mash up of the Camaro and Malibu.


Fingers Crossed
 
#17 · (Edited)
Re: RUMOR: G8 may be revived as a Chevy Caprice?

PLEASE PLEASE PLEASE don't call it a Caprice!!!! Anything but Caprice! I could not see myself saying "I just bought a new Chevy Caprice!" Just bring it over as the Lumina. It sounds better than Caprice! Actually, Chevelle would make a good name for it!
________
xMysteryGurlx cam
 
#39 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

PLEASE PLEASE PLEASE don't call it a Caprice!!!! Anything but Caprice! I could not see myself saying "I just bought a new Chevy Caprice!" Just bring it over as the Lumina. It sounds better than Caprice! Actually, Chevelle would make a good name for it!

I don't really care what it is called, as long as it comes back and has the 3.6 DI V6 standard as well as the 6.0 and/or 6.2 V8's. If it comes back, I will buy one and take the name badge off it. I'd probably put something like a Grand Prix tag on the back: the name it should have originally been called.
 
#19 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Sell it as a Caprice. That way, you can command a higher price point and limited availability. Keep the current Impala and market it as the mainstream family car with a lower price point. No product overlap. Caprice is a premium RWD and Impala mainstream FWD. Seems like a no-brainer to me.
 
#23 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Keep the current Impala and market it as the mainstream family car with a lower price point. No product overlap.
No product overlap, except with Chevy's other lower-price-point mainstream FWD car... the Malibu. If there were both the current Epsilon Malibu and the proposed G8-based Lumina/Impala/Caprice on the lineup, is there really any need to still have an old W-body toolin' around?
 
#22 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

This needs to happen. As for the "FWD is needed for sales" issue:

1) Let the Malibu take its rightful role as the volume seller. I bet it's sales would jump up 30-40% simply by not having another FWD family car in the same showroom for similar money.

2) Other than the Impala, which is really positioned primarily as a upper-midsized model given it's low starting price and barely fullsized size, RWD actually outsells FWD in the mainstream fullsized market as a whole, with the Charger (29,461 YTD) as the bestselling model and the 300 in second place. So if the next Impala gets at all bigger or more expensive, it might as well go RWD anyway.

3) It would be easy, and smart, to keep the current/slightly updated FWD model as the "Chevy Classic" and sell it to fleets and maybe as a "secret" (ie not actively advertised) cheap retail model for current customers who just don't want the Malibu or Zeta-Impala. Similar to the Crown Vic for Ford, only FWD.

If the current Impala sales were to be divided equally among the Malibu, Zeta-Impala, and Classic, then IMO GM would be at least as well off as they are now... but with the Malibu would be in the top-10 in sales and would match/beat the Altima, while the Zeta-Impala would match the Charger (and beat the current Taurus and Avalon) in sales, and the Classic selling about half again as well as the Crown Vic.

And if any of these cars does better than that, then they get a net win in sales.
 
#38 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

This needs to happen. As for the "FWD is needed for sales" issue:

1) Let the Malibu take its rightful role as the volume seller. I bet it's sales would jump up 30-40% simply by not having another FWD family car in the same showroom for similar money.

2) Other than the Impala, which is really positioned primarily as a upper-midsized model given it's low starting price and barely fullsized size, RWD actually outsells FWD in the mainstream fullsized market as a whole, with the Charger (29,461 YTD) as the bestselling model and the 300 in second place. So if the next Impala gets at all bigger or more expensive, it might as well go RWD anyway.

3) It would be easy, and smart, to keep the current/slightly updated FWD model as the "Chevy Classic" and sell it to fleets and maybe as a "secret" (ie not actively advertised) cheap retail model for current customers who just don't want the Malibu or Zeta-Impala. Similar to the Crown Vic for Ford, only FWD.

If the current Impala sales were to be divided equally among the Malibu, Zeta-Impala, and Classic, then IMO GM would be at least as well off as they are now... but with the Malibu would be in the top-10 in sales and would match/beat the Altima, while the Zeta-Impala would match the Charger (and beat the current Taurus and Avalon) in sales, and the Classic selling about half again as well as the Crown Vic.

And if any of these cars does better than that, then they get a net win in sales.
1) Again, GM can't take such risks, getting rid of a successful vehicle while hoping that a different vehicle take up the sales.

2) Well duh, full size cars have become a bit of a rarity, but add the number of FWD full sizers of the mainstream brands that are sold now and compare that with the number of RWD full sizers sold and the FWD cars outsell the RWD by 3 to 1. The Charger's numbers may seem good, but how much is it because it's the only full-size RWD car at its price point? Know what a niche is? When you've got a niche, a new product added to cater to that niche doesn't copy the success of its predecessors, it steals their sales, but both end up selling less because the number of people seeking cars of that type are more fixed than variable.
 
#24 · (Edited)
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Why does GM constantly feel the need to use old names over and over? Why not just call it the Chevy Holden, or Commodore. ...maybe GM should just move the Holden line up here as well as Australia. They seem to have a similar car culture as America. And their website really has some nice vehicles. www.holden.com.au

After selling the Pontiac G8 for the last year or so, this is a great car!! From the base model up to the GXP.
 
#27 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Buick has few products and reputation as an old man weenie mobile. The G8 would make a great Wildcat in a lineup that could really use it. Chevy needs another sedan like a sucide bomber needs more virgins waiting in heaven.

That said, the G8 is too good a car to let go, so sell it wherever. Just give it a better name then Caprice or hand out some barf bags.
 
#34 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Maybe call it the Chevelle? Caprice is an eh name.

Fritz said today on twitter that the Impala is remaining FWD. The volumes the Impala does is way, way above what this vehicle would achieve, so there's no way it could replace the Impala.
My thoughts exactly....the Chevelle name carries a much more sporting name...my grandmother had a Caprice.
 
#37 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

This makes sense. A limited volume flagship for Chevrolet that is distinctly different from other GM cars that would overlap it in price (LaCrosse, upcoming Regal, budget CTS...). It would do Chevrolet a world of good.

Some have said that this car should outright replace the Impala, but I don't agree with that. For one thing, even if sold in volume it would still be far more expensive than the current Impala. Secondly, the current Impala sells well; predominantly because it sells to fleets. GM can afford to do this, as the current W-body is cheap to build; I would imagine the costs are amortized. Finally, there's the whole "I gotta have FWD issue." Unless GM puts some additional money into Zeta to make it AWD, a lot of folks will shun it because it's RWD.

Just my .02.
 
#42 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

Some have said that this car should outright replace the Impala, but I don't agree with that. For one thing, even if sold in volume it would still be far more expensive than the current Impala.
That's the thing...the Chevy G8 (Caprice, I hope) can't sell in volume! It's built in one factory in Australia and they're supplying all of the variations of the car, which are plenty! It can't touch the volumes of the current Impala unless they start building it here as well, which will take time and won't happen to this generation of it.
 
#40 ·
Re: RUMOR: G8 may be revived as a Chevy Caprice?

We'll see over the course of the next few years what is to come of Pontiac, but hey if the G8 package can soldier on as a Chevy that's OK by me. I am sure out of no where you'll be able to order the car from at the dealer, get a manual transmission and a full selection of interior choices all to unavailable when it was a Pontiac. There will be an ST, a coupe and a wagon, too.

Sigh.......