[skylark68]

Lincoln coupe based on the Mustang might happen.

Cougar won't happen.

Why won't a Cougar happen?

Ford already has a brand to sell its premium Mustangs:

The Shelby brand has far more cachet in this segment than a Cougar would, and allows Ford to slap on MASSIVE undeserving premiums onto the price that a Cougar could NEVER command.

What would a Cougar bring to the table that a Shelby doesn't?

The Shelby brand and a Mustang based Mercury would NEVER be marketed to the same people. Shelby = high performance and a Mercury would be more like a semi luxury sporty coupe. A stretched wheelbase Mustang based Cougar would appeal to a vastly different audience than a Shelby Mustang. Outside of some brief high performance Cougars like the Eliminator the Cougar was ALWAYS marketed to a different group of people than a Shelby was. From '67 to '70 both cars were sold and there was a need for both.

 

[skylark68]

It would have been better if Lincoln made a Mustang-based luxury coupe than a giant wagon thing.

I agree. Lincoln needs a Mark IX. Or whatever they would call a luxury coupe with the new 3 letter thing they have going on. MIX?

Mercury should get a Cougar based off the Mustang as well. That would actually give me a reason to visit a Mercury showroom.