Remember when GM paid Fiat about 2 billion dollars not to make GM buy Fiat out?
That now looks like a really dumb decision. Fiat has been enjoying record sales growth and is the fastest growing brand in Europe. Worse still it has a range of small cars that could easily have sold under a GM brand name in the USA. Then there is Alfa which has been doing well and Ferrari. Another great brand. Which just leaves Lancia.... well nevermind. But the point is this. Selling Fiat was a major mistake. And it could prove costly.
That now looks like a really dumb decision. Fiat has been enjoying record sales growth and is the fastest growing brand in Europe. Worse still it has a range of small cars that could easily have sold under a GM brand name in the USA. Then there is Alfa which has been doing well and Ferrari. Another great brand. Which just leaves Lancia.... well nevermind. But the point is this. Selling Fiat was a major mistake. And it could prove costly.