At the Chicago Auto Show Chevy announced Redline, possibly the most cliche name for a special edition series of cars, like, ever.
Available on nine different Chevrolet models, Redline is the production embodiment of the brand's 2015 Redline SEMA concept, bringing black wheels with red stickers, black nameplates with a red surround, along with blacked-out grilles and bowties.
Available on Cruze, Malibu, Camaro, Trax, Equinox, Traverse, Colorado and Silverado, Redline is Chevy's first cross-portfolio special edition application--special editions have increased average transaction prices and conquest rates for Silverado, why not see if the theory holds across segments.
"Redline is another example of Chevrolet bringing SEMA concepts to showrooms," said Brian Sweeney, U.S. vice president of Chevrolet. "The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers."
GM's quick application translates into a 15-month turnaround time for a sticker package and black badges, but then again specific models DO get specific touches. Like the Redlined Silverado and Colorado sport serious red tow hooks, while the Camaro gets black hash marks above the wheels, harking back to Chevy's historical performance on track.
Silverado Redlines will be first on deck before the rest of the Redline family becoems available before the end of 2017.