I don't know what's to blame for the immense slump in sales specifically, but I know there was a shift to smaller car predicted in the past. It just seems that they've accelerated those plans according to the current economical situation at the pump.
I know when you're talking about marketing you're not only refering to the advertisement, but the brands and their equity. This is one problem this year that I was hoping would be solved within 09.
So what else could be blamed for the huge deficit? Could it possibly be R&D dollars? I have no idea, I'm not an investor and I don't know how this company's run. But I know that it's been criticized numerous time for being extremely bureaucratic (as GM even cut into its white collar work force?). We're seeing Dearborn move on from the Bill days relatively quickly and turn the ship around over here... I don't know, I'm worried about Wagoner not being competent enough to pull this one off correctly.
We've got the product guy and the designers, but dealer relations aren't that great and some brands are being not being fed adequately for instance, Chevy might not have the best vehicles right now (with numerous new exceptions) but it still has the vehicles to compete in numerous segments, surely not with certain levels of equipment appreciated in competitors' cars but it's still better than not having an entry or leaving a brand with 3 vehicles, with only one that's really worth buying.
I believe what he says, I mean... Who excepted truck sales to slump THIS quickly (based on the numbers he pointed)? Their planning should've been adequate but now they just make it look like they're reacting at the last minute (as typical of GM - well, they are reacting to the changing market but it's basically just accelerating the original plans.). I do believe that every company should have an adequate car lineup with numerous entries (none of which canibalizing the other model's sales - it doesn't matter that it's not a bloody rebadge job, if the car's the same thing as the other one only with a different exterior and interior it's extremely likely to cannibalize the original car's sales if it doesn't offer anything else different (take for instance the Astra and Cobalt - they're just platform mates, they don't feel the same or drive the same, and there is no sedan Astra), this is why I was happy when I saw the triplets, I thought it would've brought Geo back in some way by offering Chevy 3 new entries in the small car segment, all of which looking handsome and cool, however, they were unsure about bringing any of them over here, while it would've been logical to, just not in extreme numbers at first (reactive production does make sense).
I also wish they'd have invested in a manufacturing process like Honda's (except you'd have BOM plants and UB plants (Body On Frame, UniBody), but I think the UAW would probably fight against it considering it cuts the number of plant workers pretty dang short.
(tl;dr: poorly constructed post about my thoughts right now)