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Ram Could Refresh 1500 Classic Going Forward Into the 2020s
5 Aug 2019
by Mircea Panaitauthor
autoevolution.com

Ah, the Ram 1500 pickup truck! Two distinct models are on offer, namely the DT and the old generation which goes by the name of Classic. Because Ram doesn’t have a successor of the Dakota, the 1500 Classic serves as the more affordable alternative for budget-oriented customers in the U.S. and Canada.

Sales of the are so strong that Fiat Chrysler Automobiles plans to upgrade the 1500 Classic going forward into the 2020s. Considering that the fourth generation of the breed dates back to the 2008 North American International Auto Show in Detroit, a comprehensive refresh is of utmost importance for the Ram brand.

Chief executive officer Mike Manley suggested to Motor Trend that there’s a business case to be made for such a development, more so because two different models in the light-duty segment drive the market share in Ram’s favor as Ford and General Motors duke it on two fronts. The news broke out at the second-quarter earnings call, but no details were offered in regard to what’s what.

CONTINUE AT LINK ABOVE
 

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Discussion Starter · #3 · (Edited)
The new, 5th generation Ram 1500 is (arguably) the best looking truck on the market. The 4th generation wasn't that far behind in looks and capability. It's obviously still popular. The last I've read, the combined 1500/1500 Classic (Am I the only one who thinks they should finally give the Ram 1500 an actual name now that it's separated from Dodge?) have eclipsed the Silverado in volume. And with the difference of $5,000 in starting price, the older Classic model is a great proposition to consumers.

However, this news makes me wonder if this update is really all about a lack of a mid-sized truck offering? Could this be a way to keep customers at Ram that otherwise might be looking for a smaller, medium-sized offering?

Just about everyone else in this segment has such a product to offer (Colorado, Canyon, Ranger, Tacoma, Frontier, etc). Developing a new product costs money, and FCA has money tied up into other projects while they look for a potential development/merger partner. Until FCA brings such a model to market (I don't think the Gladiator qualifies), it makes a lot of financial sense to keep the 1500 Classic in the lineup to capture such customers.
 
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An odd strategy to say the least, but FCA's unconventional business practices usually work in their favor.

I wonder if this will result in "cannibalization" of the new model. If the 1500 Classic is considerably cheaper, yet recently refreshed, is may still be an attractive proposition to prospective buyers of the more expensive "new 1500".
 

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I'll say one thing, the "classic" is a much better looking truck on the outside than the new Ram, it really has that macho/aggressive look that still looks great. A few updates inside and out and I'm sure Ram will sell a bunch of them right along side the new model.
 

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This almost feels like a Sierra / Silverado situation without having another sub-brand. Will be interesting to see how this looks 3-5 years from now.
 
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I have a 4th gen RAM and a few months ago got an offer from FCA and went and shopped a NEW RAM/ NEW CLASSIC
have to say the "warlock" package is some TEMPTING for the price it is basically the SPORT with a rebel grill for the price of a f150 XLT

I wonder if the freshening will be PT based more than body as I would like to see the E-torque added and the high output ecodiesel VS the "old" low output that is carry over

as for cannibalization I believe the CLASSIC does NOT go above sport/warlock so any truck ABOVE that trim is exclusive to the NEW 5th gen
 

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When FCA reports their sales volume, do they lump the new and old Ram together?

Edit, I found the results and they are combined. So when we see all this sales growth and how they are overtaking the Silverado there is an element of BS to this, there is a good chunk that is the old, discounted model?
 

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When FCA reports their sales volume, do they lump the new and old Ram together?

Edit, I found the results and they are combined. So when we see all this sales growth and how they are overtaking the Silverado there is an element of BS to this, there is a good chunk that is the old, discounted model?

The, “old discounted model” is a new, manufactured truck - just like the new Ram. No different than Chevrolet building a two-door truck, a crew-cab, a 2500 series, etc.

Remember the “new” Impala and the 8th generation Impala Classic models were reported by GM in one sales volume number by GM for several years? GM refused to break-out the numbers, despite the vehicles being separate models.

Refresh my memory - does GM have discounted models?
 

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When FCA reports their sales volume, do they lump the new and old Ram together?

Edit, I found the results and they are combined. So when we see all this sales growth and how they are overtaking the Silverado there is an element of BS to this, there is a good chunk that is the old, discounted model?
Do you also feel that it is BS that Silverado included sales of the Classic model for a while as well?

Personally I don't see an issue with this. RAM is basically able to offer a wider range of models/trims using equipment that has been fully amortized. By keeping the previous gen to just lower trims, they are not cannibalizing the ATPs on the new, higher trim models.

To me it seems like good business sense and appears to be working well for them.
 
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When FCA reports their sales volume, do they lump the new and old Ram together?

Edit, I found the results and they are combined. So when we see all this sales growth and how they are overtaking the Silverado there is an element of BS to this, there is a good chunk that is the old, discounted model?
The 2019 Silverado LD get's lumped in with the current 2020 Silverado.
 

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With the tooling all paid for and people buying them (I got one myself), they are printing money. My Night Edition ended up being $28.900 before tax and delivery (I get huge discounts). GM wanted $38.500 for a Custom Trailboss before tax and delivery.
I didnt get the classic Silvy as I am afraid of the shakerado.
The truck prices are crazy anyway.
 

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The, “old discounted model” is a new, manufactured truck - just like the new Ram. No different than Chevrolet building a two-door truck, a crew-cab, a 2500 series, etc.

Remember the “new” Impala and the 8th generation Impala Classic models were reported by GM in one sales volume number by GM for several years? GM refused to break-out the numbers, despite the vehicles being separate models.

Refresh my memory - does GM have discounted models?
Do you also feel that it is BS that Silverado included sales of the Classic model for a while as well?

Personally I don't see an issue with this. RAM is basically able to offer a wider range of models/trims using equipment that has been fully amortized. By keeping the previous gen to just lower trims, they are not cannibalizing the ATPs on the new, higher trim models.

To me it seems like good business sense and appears to be working well for them.
The 2019 Silverado LD get's lumped in with the current 2020 Silverado.
My reason for the comment is for that very fact - comparability and understanding the full story.

As we argue about the RAM overtaking the Silverado in sales, it is important to know how much of the RAM sales are last gen; which is likely sold at a steep discount. Comparing RAM to Silverado volume is not apples to apples, just like at the time comparing the lumped together Impala/Impala Classic to a competitor was misleading, and was pointed out several times on GMI. And I did not think GM should have lumped the Classic in with the new model.

That is the head scratcher to me, we had a couple of years of GM's credibility being questioned for lumping Impala/Impala Classic together, yet not a peep about RAM doing the same.
 

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My reason for the comment is for that very fact - comparability and understanding the full story.

As we argue about the RAM overtaking the Silverado in sales, it is important to know how much of the RAM sales are last gen; which is likely sold at a steep discount. Comparing RAM to Silverado volume is not apples to apples, just like at the time comparing the lumped together Impala/Impala Classic to a competitor was misleading, and was pointed out several times on GMI. And I did not think GM should have lumped the Classic in with the new model.

That is the head scratcher to me, we had a couple of years of GM's credibility being questioned for lumping Impala/Impala Classic together, yet not a peep about RAM doing the same.
How is this:

https://www.expresswaydodge.net/new-Evansville-2019-RAM-1500+Classic-Express-1C6RR7KT4KS616053

Any different than this:

https://www.kennykentchevy.com/new/...ado+1500-e93752fd0a0e0adf1b0bce615dba6d74.htm
 

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I think you meant to link a 2019 "classic" Silverado. That is the new one.
No. I meant to link to that one.

He's talking about large discounts on the Ram Classic but said it wasn't fair to compare the two because of that. Yet, here we are with large discounts on Silverados that level that playing field.
 

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My reason for the comment is for that very fact - comparability and understanding the full story.

As we argue about the RAM overtaking the Silverado in sales, it is important to know how much of the RAM sales are last gen; which is likely sold at a steep discount. Comparing RAM to Silverado volume is not apples to apples, just like at the time comparing the lumped together Impala/Impala Classic to a competitor was misleading, and was pointed out several times on GMI. And I did not think GM should have lumped the Classic in with the new model.

That is the head scratcher to me, we had a couple of years of GM's credibility being questioned for lumping Impala/Impala Classic together, yet not a peep about RAM doing the same.
I believe that the issue with the Impala was the high rate of rental fleet sales being used to cloud how the new model was preforming.

Personally I find it odd that anyone would complain about RAM combining the sales. There are a few here that combine Chevy and GMC full size trucks and then want to throw in the midsizers as well anytime sales come up.
 

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No. I meant to link to that one.

He's talking about large discounts on the Ram Classic but said it wasn't fair to compare the two because of that. Yet, here we are with large discounts on Silverados that level that playing field.
So what is the purpose of RAM keeping the old style around if not to sell cheaply to fleets and people who'd normally buy used? Maintaining two separate product lines cuts into profits otherwise. I think there is more to the story than taking a discounted current gen Silverado and comparing the price to a RAM Classic.
 

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So what is the purpose of RAM keeping the old style around if not to sell cheaply to fleets and people who'd normally buy used? Maintaining two separate product lines cuts into profits otherwise. I think there is more to the story than taking a discounted current gen Silverado and comparing the price to a RAM Classic.
It's not two product lines. They both roll down the same assembly line at this point.

If anything, it's keeping a product that produced great profits on the lot that is sold to price conscious customers that can keep them in the fold.

It's almost worse on the Silverado because it's eroding a NEW product and killing resale all at the same time. Like Ram has said, it's their version of an entry truck. They dont have the Dakota out yet so using the older Ram is working out great.
 
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