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Monochromatic special model delivers GMC’s refinement, connectivity at value price.
GM
January 21, 2015


DETROIT – Pricing for the GMC 2015 Sierra Elevation Edition starts at $34,865 for a 2WD model equipped with the standard 4.3L V-6 and $38,795 for a 4.3L/4WD configuration. Models with the available 5.3L V-8 start at $35,960 for 2WD and $39,890 for 4WD.

The Sierra Elevation Edition – a uniquely styled full-size truck that combines a bold, monochromatic look with the latest connectivity technologies – goes on sale this month and is based on the Sierra 1500 double cab with 1SA trim.

It is offered in four exterior colors and features body-color exterior appointments, 20-inch black-painted wheels, fog lamps and projector-beam headlamps with light-emitting diode (LED) signature lighting. Standard connectivity features include OnStar 4G LTE Wi-Fi hotspot, with a three-month/3GB trial (whichever comes first), GMC IntelliLink with color display and Bluetooth wireless technology for select phones.

“The Sierra Elevation Edition is all about expressive style and technology,” said Duncan Aldred, vice president of GMC Sales and Marketing. “Its customized appearance makes it a standout for style-conscious customers, while its technologies help keep them plugged into to their connected lifestyles.”

Additional standard and available equipment includes:


  • Body-color front/rear bumpers, bodyside moldings, door handles, grille surround and mirror caps

  • CornerStep rear bumper

  • G80 locking rear differential

  • 110V power outlet

  • Remote keyless entry

  • Heated, power-adjustable outside mirrors

  • LED cargo box lighting

  • Six months of OnStar Directions & Connections plan, plus five-year OnStar Basic Plan

  • Exterior colors: Onyx Black, Quicksilver Metallic, Sonoma Red Metallic and Summit White

  • Color-keyed carpeting

  • Deep-tinted glass

  • Available rear vision camera

  • Available trailering package

  • Available all-terrain tires.

The standard EcoTec3 4.3L V-6 is SAE certified at 285 horsepower and 305 lb-ft of torque and the available EcoTec3 5.3L V-8 is rated at 355 horsepower and 383 lb-ft of torque. The 5.3L delivers the best V-8 fuel economy in the segment – 23 mpg highway (2WD) – and enables a 9,500-pound trailering capacity with the available 3.42 axle (2WD).
 

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Good to see them starting to offer different "editions" on their trucks. I think GM is starting to understand that people like to see special edition and different types of packages on trucks.

Hopefully we can get a Raptor fighter soon...
 

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Ugh. ...... yawn.

I have such a love-hate relationship with GM trucks. They have been ultra reliable in the past, and come with some pretty bulletproof drivetrains.

I hate the fact that they keep spitting out these lame "editions" that are simply options packages. There is nothing new here! GM creates a new "badge" and upsells you into buying a group of options.

Again, GM are you listening? Come up with something exciting and unique, and put a little effort into it. Then get back to us!
 

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I didn't realize 4WD was almost a $4k option...ouch
 
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Ugh. ...... yawn.

I have such a love-hate relationship with GM trucks. They have been ultra reliable in the past, and come with some pretty bulletproof drivetrains.

I hate the fact that they keep spitting out these lame "editions" that are simply options packages. There is nothing new here! GM creates a new "badge" and upsells you into buying a group of options.

Again, GM are you listening? Come up with something exciting and unique, and put a little effort into it. Then get back to us!
They'll sell every one of these they can make. You can't blame GM for knowing the average truck buyer is a tool. I feel bad for the men and women of America that actually NEED a pickup truck. They get lumped into a class with these people.

The real issue is that we as GM enthusiasts don't do enough to shame the morons that would waste their money on such "packages".
 

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All this has is black 20" rims and body colored bumpers, door handles, grill, and mirror caps? YAWNNNN!!!!!

All that other crap is standard. What a let down.
 

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is based on the Sierra 1500 double cab with 1SA trim
I love how that part above is missed. 1SA trim is the base Sierra model and many of the options included on the Elevation model are only standard on the SLE (3SA) and SLT (4SA) trimmed models. SO basically GMC is offering the base model with uplevel features not normally allowed on the base model Sierra.
 

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They'll sell every one of these they can make. You can't blame GM for knowing the average truck buyer is a tool. I feel bad for the men and women of America that actually NEED a pickup truck. They get lumped into a class with these people.

The real issue is that we as GM enthusiasts don't do enough to shame the morons that would waste their money on such "packages".
I wouldn't call them morons for liking this "package". Its a good looking truck, but like you said, we are "enthusiasts" and we want something different.
Different to me, would be a "Sport Package" on a Reg Cab Short Bed, slightly lowered, performance valved shocks, larger anti roll bars, 20" wheels, body colored trim,
available with "All" engines, 4.3L, 5.3L and 6.2L engines. I'd be a happy camper if they made something like this.
 

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I wouldn't call them morons for liking this "package". Its a good looking truck, but like you said, we are "enthusiasts" and we want something different.
Different to me, would be a "Sport Package" on a Reg Cab Short Bed, slightly lowered, performance valved shocks, larger anti roll bars, 20" wheels, body colored trim,
available with "All" engines, 4.3L, 5.3L and 6.2L engines. I'd be a happy camper if they made something like this.
I wouldn't call you a moron for liking the look of this truck. It does look great. But that's it.

There's no reason for GM not to offer the items you mention above. And I think you'd build loyalty and gain market share if you could get exactly what you want in YOUR truck and nothing you don't.
 

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I didn't realize 4WD was almost a $4k option...ouch
In a Full-Size Truck, yes it was over $3,000 back when I bought my 1999 Sierra.


I love how that part above is missed. 1SA trim is the base Sierra model and many of the options included on the Elevation model are only standard on the SLE (3SA) and SLT (4SA) trimmed models. SO basically GMC is offering the base model with uplevel features not normally allowed on the base model Sierra.
A way to sell a more optioned, truck at a lower price?

----------------------

This is what I caught:

............ goes on sale this month and is based on the Sierra 1500 double cab...........
Most (if not all) of these special trucks are on the Double-Cab, and not on the Crew, if it was just about making more money, they'd be offered on both.

To further support my thoughts about the Double-Car selling poorly, (or at least less than expected) - I got a "2014 Blow-out pricing" e-mail from a local Chevy Dealer yesturday; they still have 38 model-year 2014 double-cabs in new inventory!?
 

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I'd like to say, a step in the right direction, but calling it a step would be giving it A LOT of credit. This is merely a glance as there is not much of anything here.

If there is one thing that really does not fail to surprise is how little GM does with it's number one selling product. They might be a #2 truck maker sales wise, but in my mind they've slipped to an also ran #3 a little while back. Kind of sad when you consider where they used to be
 

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More bolt-on goodies and paint when what's needed is a Raptor fighter. Or better, a two door full size Blazer or Jimmy. GM isn't serious about off-roading and are getting their rear ends handed to them by Jeep and Ford. There was a time when GM brass wouldn't let this happen. instead, what's offered now are wussified grocery getters.
 

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I think it is basically equivalent to a Ford STX or RAM Express -- base model but with carpet, upgraded technology and a sporty/higher end exterior with big wheels. GM playing catch-up again.
 
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They have one of these at NAIAS on display... I wasn't particularly impressed.
 
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