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DETROIT - Could it be one of numerous unforgettable, game-defining offensive plays in the final seconds or a huge defensive stop on the goal line to preserve a remarkable upset?

Only time will tell as Pontiac, the performance division of General Motors and the "Official Performance Machines of the National Collegiate Athletic Association (NCAA)," launches its latest integrated sports consumer promotion, "Pontiac High-Performance Plays of the NCAA."

In collaboration with the NCAA, ESPN, ESPN Classic, ABC Sports, and CBS Sports the promotion will crown the all-time greatest game-defining play in NCAA football history.

Beginning on October 24, 2003, five all-time performance plays will be announced weekly for four consecutive weeks at www.espn.com/pontiac where sports fans may view and select their favorite play. Each week, one play will be voted as the winning pick. From November 21 through December 1, the four top plays from each voting period will then compete against each other and one wild card. The wild card is the play that receives the highest number of votes from all remaining plays. The ultimate Pontiac High-Performance Play of the NCAA will be announced during the Big 12 Conference Championship game on Dec. 6 on ABC Sports.

"These game-defining plays vividly show the last-second, spine-tingling moments that exemplify the emotion and intensity of NCAA sports," said Dino Bernacchi, Pontiac advertising manager. "They truly connect to the Pontiac 'Fuel for the Soul' theme and our vehicles by spotlighting authentic power and passion. We're very excited to continue our partnership with the NCAAin this creative fashion."

The competing plays were chosen in conjunction with ESPN and Chris Fowler, co-host of "ESPN College GameDay" and national spokesperson for the promotion. Fowler will introduce each group of plays on a weekly basis and will provide special commentary. Some of the participating athletes who make up the ultimate performance plays will also be featured. Visit www.espn.com/pontiac for weekly updates.

"Nothing showcases the passion of NCAA football more than a game decided in the last waning seconds," commented Fowler. "By sponsoring an interactive promotion where the voice of the sports fan will truly make a difference, Pontiac has clearly raised the enthusiasm to an even higher level."

ESPN Classic will broadcast select games from the promotion as part of the "Pontiac Classic Performances." Each broadcast will include a review from Fowler describing the historic impact of each play. Games will be shown in their entirety in prime time between Nov. 24-27.

Results from each voting round will be posted on www.espn.com/pontiac where consumers can also enter a contest for the Ultimate Performance Package, which includes an all-new, V-8 powered, 2004 Pontiac Bonneville GXP and a trip for four to the 2004 Tostitos Fiesta Bowl in Tempe, Arizona. The package includes round-trip air transportation; three days / two nights hotel accommodations; four seats at the game; and VIP access that includes a visit to the playing field at halftime and tours of the broadcast booth and production trailer.

Ten second-prize winners will receive an ESPN-branded Prize Pack, including a jacket, mock turtleneck, stocking cap, sport backpack, and can cooler. The winner can also select a sweatshirt of their favorite NCAA football team.

In addition, four weekly prizes will consist of two tickets to a Bowl Championship Series game and $1,500.

For official promotion rules and to enter the contest, visit www.espn.com/pontiac.

Earlier this year, Pontiac became a corporate champion of the NCAA and was named Official Performance Machines of the NCAA. Pontiac has partnered with the NCAA, CBS, ABC and ESPN to create an integrated, cross-media sponsorship package consisting of web promotions, TV and print advertising, Pontiac dealer tie-ins and on-site displays.

In NCAA Football, Pontiac currently sponsors the "Pontiac High Performance Halftime Report" on ESPN and ESPN2, along with the "Pontiac High Performance Drive Summary" on ABC.

The "Pontiac High Performance Plays of the NCAA Tournament" promotion was held during the 2003 NCAA Division I Men's Basketball Championship. Through on-line voting, NCAA basketball fans chose Duke University player Christian Laettner's game-winning jump-shot to beat the University of Kentucky as the Pontiac High Performance Play of the NCAA Tournament.

General Motors has been a corporate partner with the NCAA since 1987.
 
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