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Platform sharing good:
Camry/ES300 - 9-3 / Malibu / G6- A4/Passat, etc..

Badge engineering BAD:
4 GM CSV's, 5 Trailblazers, etc..

When 2 (or more) cars are PURE clones of each other, that's a bad idea, especially when they are in competing classes.

The Camry and ES300 share NO body panels. They are built for different segments.

The CSV's all compete with each other. Take the grille and badges off, and you can't tell one from the other. Bad idea.
 
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