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Ford should just make a new trim for all Ford vehicles and call it "Mercury" or "M" trim.

When was the last time Mercury got something uniquely developed just for the brand (and I'm not talking Marauder/Crown Vic with a cool engine, either)?
 

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Originally posted by Mr_Pringle@Jan 5 2004, 12:24 AM
I think that you are joking, but this might not be a horrible idea. The M-line could be rather monochrome, but have distinctive chrome accents (and the braces grille) and touring suspension. It would save Ford alot of money-- everything would be a deliberate rebadge and could get marketed under the same umbrella.
I hear a lot about how Lincoln "needs" Mercury -- I wonder why it would be impossible for Lincoln dealerships to just have Lincoln / Ford dealerships instead.

Toyota / Lexus works, right? Or are they always in different dealerships?
 
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