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Holden to overtake Toyota by 2020, General Motors president Dan Ammann says

Joshua Dowling
3 October 2014
www.news.com.au


The president of General Motors, Dan Ammann, has boldly backed Holden’s claim that it will overtake market leader Toyota in Australia by 2020 — even though Holden hasn’t been number one for 11 years and has just posted its lowest sales in 19 years.

The most senior man within General Motors made the comments at the Paris motor show overnight and gave an insight into the global cars that would drive Holden sales.

It means Holden will have more European cars in its line-up (rather than sourcing solely from South Korea and Thailand) and could have the iconic Camaro muscle car and heavy duty pick-ups from the US in Australian showrooms within the next five years.

“I think (being number one again) is achievable,” said Mr Ammann.

“I think it’s the right plan for Holden to have and I think it’s important at this time, with the reconfiguration of the business down there, that we make a very clear statement about our intentions and that we’re going to be in the market with a total portfolio.”

Mr Ammann, originally from New Zealand, said Holden now had friends in high places in Detroit who would unlock the doors to a host of US and European cars that have previously been off limits to Holden.

Former Holden boss Mark Reuss (2008 to 2009) is now in charge of global vehicle development, and his successor at Holden, Alan Batey (2009 to 2010), is now the executive vice president of General Motors in North America.

“A lot of the senior leadership in (General Motors) have an association and a strong affiliation with Holden,” said Mr Ammann.

“There is a disproportionate amount of emotional attachment to Holden. Watch this space. We have more to come.”

Mr Ammann admitted Holden had lost focus on growing segments of the new-car market because it had spent the past decade trying to protect the Commodore as customer demand faded.

“If you looked over the last few years with the benefit of hindsight, having the strength that we’ve had in Commodore has probably taken the focus off some of the other areas where we could have been stronger and had more product in the market,” said Mr Ammann.

But General Motors had emerged from the Global Financial Crisis in 2009 with a new way of thinking and was planning to build more cars for right-hand-drive markets, he said.

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Paris Motor Show gives glimpse of future of Australia’s car industry

4 October 2014
www.news.com.au

The end of Australian car manufacturing in 2017 after almost 100 years has some sections of the community — and the government — concerned prices will rise once we become entirely dependent on imported vehicles.

But in fact a perfect storm is likely to see Australian car buyers spoilt for choice — and strong competition will continue to keep prices affordable.

That’s the analysis from the Paris Motor Show this week, the biggest European car show of the year.

Customarily, the weird on wheel takes centre stage at Paris. But this year the talk was all about the market slowdowns in Europe and parts of the Asia-Pacific.

Even though the car industry shut dozens of factories in Europe and North America in the wake of the Global Financial Crisis — to cut overcapacity — production levels have crept up and, once again, too many cars are being made for too few buyers.

In the past month several big brands have announced temporary factory shutdowns, known as “down days”, to try to match factory output with falling customer demand.

However, problems abroad mean that Australia will continue to become the car industry’s pressure valve, absorbing excess production — as long as our currency remains strong and exchange rates remain favourable.

The other important factor in our favour: once Ford, Holden and Toyota no longer have to protect their locally made cars, they will go all-out and get the best possible imported cars to make up for lost sales.

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I think the trucks alone will do it but which passenger cars will be interesting.
 

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I have a hard time believing that Opel will drive HOLDEN to #1 in sales volume as a LOT of that "emotion" for the brand IMHO is routed in the "home grown" sedan + the Large 6 CYL sedan is an OZ "classic"

I do not think in the last few years ANY HOLDEN has bean the sales champ in class ANY class outside the Commodore (please correct if wrong)


I think the trucks alone will do it but which passenger cars will be interesting.
I wonder how American sized Pick-UPS will be received down under as I know the Holden suburban failed + the F250 has NOT sold in numbers (but the "UTE" used to sell in BIG numbers)
 

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I have a hard time believing that Opel will drive HOLDEN to #1 in sales volume as a LOT of that "emotion" for the brand IMHO is routed in the "home grown" sedan + the Large 6 CYL sedan is an OZ "classic"

I do not think in the last few years ANY HOLDEN has bean the sales champ in class ANY class outside the Commodore (please correct if wrong)


I wonder how American sized Pick-UPS will be received down under as I know the Holden suburban failed + the F250 has NOT sold in numbers (but the "UTE" used to sell in BIG numbers)
They failed becouse they were selling highway cruisers with soft suspension. They need to give Holden Engineers leeway to engineer products for Australia without forcing them to buy US type parts. Then you would see a tahoe with coils and live axle infront, and the same for pick ups. You would see the column shifter dissappear, you would see a real manual transfer case.. you would see right hand drive, you would see a diesel motor in the bay, probably turbo charged, you would see bigger all steel wheels in the base models.. and many other engineering changes.



Leadership not going to happen without these sorts of products













And the most important thing is coils and live axles. I doubt GM leadership in Detroit understands the demands outside of North America.
 

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I donno... we hear Opel is going to be profitable in two years every year, just like we keep hearing cars will one day run on hydrogen. Now your going to tell me that Holden is going to pass Toyota in 5-6 years? Fine, maybe... but I'll believe when I see it. Good luck.
 

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Opel take over Australia? They are still limping along in Europe...
The actual headline, as opposed to thread title, is "Holden to overtake Toyota by 2020, General Motors president Dan Ammann says"


Whilst Opel will happily provide cars for Holden, they have no ambition to "take over".

I do however have major reservations about the likely success of selling Opels in Australia, however badged, however priced. Contrary to popular belief, they're not bad cars, but they're designed and built for European conditions which are quite different to Australia and given Holden's lack of future engineering capability (not their choice!) to adapt the basic Opel designs, I don't think that minor specification changes will be enough.
 

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They failed becouse they were selling highway cruisers with soft suspension. They need to give Holden Engineers leeway to engineer products for Australia without forcing them to buy US type parts. Then you would see a tahoe with coils and live axle infront, and the same for pick ups. You would see the column shifter dissappear, you would see a real manual transfer case.. you would see right hand drive, you would see a diesel motor in the bay, probably turbo charged, you would see bigger all steel wheels in the base models.. and many other engineering changes.



Leadership not going to happen without these sorts of products




And the most important thing is coils and live axles. I doubt GM leadership in Detroit understands the demands outside of North America.
what are the sales #s for those safari wagons? I believe the HiLux and T6 Ranger are BOTH NOT solid front axle BUT IFS

the USDM silverado/Sierra are available with a "real manual transfer case" but on the "W/T" models
 

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what are the sales #s for those safari wagons? I believe the HiLux and T6 Ranger are BOTH NOT solid front axle BUT IFS

the USDM silverado/Sierra are available with a "real manual transfer case" but on the "W/T" models
These JDM trucks are not volume sellers, but they amount to what here in the US is known as 'Halo' Vehicles. They create brand reputations. They are driven by the rich, and mining companies etc, they set the tone for quality and toughness.

This is not going to do it for Holden.

http://***********.com/blog/wp-content/uploads/2012/11/2013-Holden-Colorado-7-720x340.jpeg


Yes they are trying but, nothing short of a live axle is going to help them and basically WW II technology with simplicity and perhaps some 21st century improvements. You do not have dealers out in the wilderness. Therefore there is no warranty in the wilderness.
 

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I do however have major reservations about the likely success of selling Opels in Australia, however badged, however priced. Contrary to popular belief, they're not bad cars, but they're designed and built for European conditions which are quite different to Australia and given Holden's lack of future engineering capability (not their choice!) to adapt the basic Opel designs, I don't think that minor specification changes will be enough.
Holden will sell German-made RHD Buick Regals, based on the Opel Insignia.
 

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They need to give Holden Engineers leeway to engineer products for Australia without forcing them to buy US type parts.
Er... who?

Majority of Holden engineers have already left the building. Those lucky to still have a job will join their old mates at the Holden Retiree's Club later this year - GM are in the process of filling up the piggy bank for separation bonuses.
 

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“I think (being number one again) is achievable,” said Mr Ammann.
Yeah, that's a very credible business plan. Ammann simply pulled this comment out of his backside and News Corp are already making up stories for their articles.

What else is he supposed to say?

Everyone will forget this comment by 2015, and by 2020 he will be retired, so he can talk carp all he likes.

BTW, half of Holden Corporate Affairs are in Paris (motor show) at the moment together with a big contingent of Australian press (sponsored by GM) - they are just trying to create positive buzz around Holden prior to the local manufacturing shut down.

Watch this space. There is more b/s spin to come.
 

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Mr Ammann, originally from New Zealand, said Holden now had friends in high places in Detroit who would unlock the doors to a host of US and European cars that have previously been off limits to Holden.

Former Holden boss Mark Reuss (2008 to 2009) is now in charge of global vehicle development, and his successor at Holden, Alan Batey (2009 to 2010), is now the executive vice president of General Motors in North America.

“A lot of the senior leadership in (General Motors) have an association and a strong affiliation with Holden,” said Mr Ammann.

“There is a disproportionate amount of emotional attachment to Holden. Watch this space. We have more to come.”
Where were all these friends in high places when Holden needed them?
 

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The only thing in their favour is that they likely know what they intend to sell her in the three years after local manufacture ceases but what they don't know if what are Toyotas, and others have in mind. Maybe Jeep will be number by then!
 
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