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Opel Media Online
2015-02-10


- Start of regular production of the Holden Insignia VXR in the main plant in Rüsselsheim
- Insignia, Astra and Cascada new in the portfolio of the Australian sister brand
- Intensified cooperation with the other GM brands



Rüsselsheim/Melbourne. Cooperation between Opel and its sister brands within General Motors has entered a new era. The first Holden rolled off the production line in Rüsselsheim today – a Silver Lake coloured Insignia VXR with 325 hp for the markets in Australia and New Zealand. Opel wants to intensify the cooperation with the other GM brands continuously in the years to come. The production of Holden vehicles plays an important part in this strategy.

“We will work closely with our Australian partner whenever it makes sense in the coming years,” said Opel Group CEO Dr. Karl-Thomas Neumann. “It is not only further proof for the development expertise of our engineers and the attractiveness of our products it also increases the capacity utilization of our plants. We are delighted that our successful flagship will also be available in Australia and New Zealand.”

“Astra, Cascada and Insignia are renowned in Europe for their performance credentials and premium execution, making them the perfect addition to Holden’s range as we continue to offer more choice for our customers,” said Bill Mott, Holden Executive Director of Marketing.

The Holden Insignia VXR is known as the Opel Insignia OPC in mainland Europe. The Rüsselsheim-based carmaker announced in May 2014 that it would be exporting European vehicles under the Holden badge from 2015.

In addition to the Insignia VXR, the Astra GTC and the especially sporty Astra VXR (the equivalent of the Astra OPC) will also be exported to Australia and New Zealand as Holdens. The elegant Cascada convertible will complete the line-up.

Holden and Opel share very similar core brand values, including the commitment to performance, engineering excellence, vehicle dynamics and technology. In future, Holden will source roughly one third of its future product line-up from Opel.

The GM-internal cooperation with Holden is not the only one announced by Opel in recent months. A few weeks ago, Buick presented the Cascada convertible at the North American International Auto Show in Detroit. Furthermore, it was announced last year that Opel would produce a new Buick model for the US market in Rüsselsheim later this decade.
 

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So Holden is getting the current gen Insignia/Regal. Isn't the Insignia/Regal supposed to be replaced in 2017?

I would think that GM would have waited for that new car.
 

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Isn't VXR a Vauxhall performance badge? Does this spell the end of HSV?
 

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Before Opel arrived in Australia under its own brand the German management boldly and naively forecasted sales of 15,000 cars Opel within the first three years.

Instead, Opel did not even get a fraction of that, selling 541 cars in 2012 and 989 in the first six months of this 2013, in just over 1 year Opel pulled the plug on Australia.

Shipping expensive Opel cars and spares from Germany and other plants in Europe wont be cheap. Insignia will be overpriced priced out of the market on arrival. Commodores and the UTEs were purpose built for the rugged Aussie terrain, will the Holden Insignia, l doubt it very much.

Insignia will cannibalise the 75-100 Malibu monthly sales as they both go after the same buyer, net gain in GM Australia sales absolutely none.

Opel Insignia January sales were just 1,104 in Germany sales fell -26% in a market that was up VW Passat 7,619 were up +51% in Germany, so l can see the benefit of sending dumping 75 - 100 unsold German Insignia's to Australia every month, but l can't help but think they will sit unsold without a huge loss making discount offered on the roof.

Wanna see Opel do well, l just cant see Opel completing on price in Australia, if they do then GM are selling them at a huge losses.
 

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Isn't VXR a Vauxhall performance badge? Does this spell the end of HSV?
No, it doesn't spell the end of HSV (for the time being).

This is the performance version of the Insignia, and it comes with many trim/instrument cluster enhancements, e.g.. OPC/VXR badged gear lever, OPC/VXR button, etc. These OPC-specific parts are available only with either OPC or VXR branding, there are no Holden-specific or generic parts available for the OPC version.

Hence, to save money, Holden is using VXR. OPC wouldn't make sense since it stands for Opel Performance Centre, and this is a "Holden". Same with the blue paint colour: in Germany (and Europe) it is called OPC Blue, in the UK it is called Arden Blue.

Alternatively Holden could name their packs something else entirely, but to develop Holden specific badging it would cost at least €300K.

When Holden imported the TS Astra Turbo (Opel Astra OPC) the OPC Blue was also called Arden Blue. The OPC-branded instrument cluster was replaced with a plain Astra CDX/Convertible instrument cluster.

Then under Denny Mooney Holden were importing the Astra VXR for HSV, and to save costs it came with either the Opel or Vauxhall steering wheel logo. There was a HSV badged airbag cover available, but in the end the person who knew all the option codes was "released" due to high headcount, and Holden never bothered to rectify this problem.
 

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Before Opel arrived in Australia under its own brand the German management boldly and naively forecasted sales of 15,000 cars Opel within the first three years.

Instead, Opel did not even get a fraction of that, selling 541 cars in 2012 and 989 in the first six months of this 2013, in just over 1 year Opel pulled the plug on Australia.

Shipping expensive Opel cars and spares from Germany and other plants in Europe wont be cheap. Insignia will be overpriced priced out of the market on arrival. Commodores and the UTEs were purpose built for the rugged Aussie terrain, will the Holden Insignia, l doubt it very much.

Insignia will cannibalise the 75-100 Malibu monthly sales as they both go after the same buyer, net gain in GM Australia sales absolutely none.

Opel Insignia January sales were just 1,104 in Germany sales fell -26% in a market that was up VW Passat 7,619 were up +51% in Germany, so l can see the benefit of sending dumping 75 - 100 unsold German Insignia's to Australia every month, but l can't help but think they will sit unsold without a huge loss making discount offered on the roof.

Wanna see Opel do well, l just cant see Opel completing on price in Australia, if they do then GM are selling them at a huge losses.
You missed an earlier post that the transfer price is now fixed, very low, although the Euro/Aussie Dollar rate may cause uncertainty - the earlier Opels were high cost because of the old GM Europe sitting in between Opel and the Australian market.

Global shipping costs are low these days, because of the scale.

The biggest issue is whether Aussies like the Insignia in the form it's offered.
 

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Discussion Starter · #17 ·
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Same with the blue paint colour: in Germany (and Europe) it is called OPC Blue, in the UK it is called Arden Blue.
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No, it's called Arden Blue (or Ardenblau to be exactly ;)) in Germany, too. Only people who don't know the name call it OPC blue, because Arden Blue is a OPC only color.
 

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Yes, VXR is the Vauxhall top performance trim name - originating from the VX 4/90 of the '60s (VauXhall 4 cylinder 90 bhp) - VXR8 was also the badge used for the handful of HSVs imported into the UK.
Right. I guess that's my point. Isn't it a little odd to have a Vauxhall-derived badge on a Holden? And I guess I was wondering out loud if this new designation replaces HSV, since some HSV-derived cars were sold under the VXR badge.
 

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No, it's called Arden Blue (or Ardenblau to be exactly ;)) in Germany, too. Only people who don't know the name call it OPC blue, because Arden Blue is a OPC only color.
I stand corrected then. :)

It was definitely called OPC blue when Holden were importing the Astra OPC - that's what the ESO marketing offer listed back then: OPC Blue. Holden had to rename it and used Arden Blue as per VX.

Anyway, I looooove this colour. 60% of all Holden Astra Turbos were blue, and they still sold out first.
 

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Right. I guess that's my point. Isn't it a little odd to have a Vauxhall-derived badge on a Holden? And I guess I was wondering out loud if this new designation replaces HSV, since some HSV-derived cars were sold under the VXR badge.
Historically, there were links between Vauxhall and Holden - and at medium distance the Vauxhall and Holden badges are interchangeable - I recall that the HSVs imported into the UK as VXR8 still had the Lion embossed on the seats and one or two had their external Holden badges reinstated as customisation.
 
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