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Opel may miss Profit Target in 2016: CEO

3153 Views 35 Replies 16 Participants Last post by  Ute
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2016.............. 2026 whatever it takes............

Maybe Fritz was right............
Does that mean no profit for 2015 either...?
According to Bild, Neumann sent the letter to Opel managers after being disappointed by their enthusiasm at a recent meeting of senior staff. "I was deeply disappointed with the overall level of engagement," Bild quoted him as saying.

"I believe that many of our leaders see managing projects as their primary task instead of leading people," he said, adding: "This is not what I expect from our top 300 leaders."
FFS.

Fire everyone. Start over.
It's the economy
Not sure if this is tongue in cheek or not...

If it is, I'd personally blame Obama.

If it isn't, someone should tell other manufacturers that they should be losing money because of the economy. The economy that apparently hasn't changed for 12 years, when Opel started losing money.

Oh, and to those that say that Opel doesn't really lose money, and that it's all creative bank-accounting, if this is the line GM wants to shove down people's throats then it's the one we have to live with.
Until recently, responsibility for Chevrolet in Russia was handled by GM Europe, not by Opel - it's only about 6 months since GM Europe was closed down to save money and Russian operations transferred to Opel.

The Eurozone economy has stalled since Opel issued their profitability prediction timetable, that's outside their control just as the Russian slump is.

Every other car maker in Europe can, and does, export heavily to every other continent where the profits are very rewarding - Opel is unique in not being allowed to export outside Europe because that's the way GM global markets are segregated.

So the fact that other European car makers aren't as directly affected by issues in the Eurozone or in Russia should come as no surprise.

Like all corporations, Opel will have to adapt swiftly to the changing economic conditions it finds itself in.
Like all corporations, Opel will have to adapt swiftly to the changing economic conditions it finds itself in.
They couldn't, ummm, how you say, get their ***** together over the past decade; I'm not sure that with increased sales pressure that GM is going to suddenly figure out what to do with Opel. It's true that Opel is in a particular and complicated position relative to other more global brands, but at the end of the day it's survival of the fittest, and I don't have good long-term warm fuzzy feelings for Opel.
Like all corporations, Opel will have to adapt swiftly to the changing economic conditions it finds itself in.
Define "swiftly" - As Paul states;

It is isn't, someone should tell other manufacturers that they should be losing money because of the economy. The economy that apparently hasn't changed for 12 years, when Opel started losing money.
GM's operation in Russia is essentially CKD of US Chevrolets - since the reorganisation of GM in Europe earlier this year Opel is now responsible for that operation and needs to minimise any losses that acrue from that operation because of the downturn in the Russian economy.

Opel's position is unlike any other European car maker who all have significant exports outside the Eurozone to mask the effect of the Eurozone stagnation so direct comparison can be misleading - the Vauxhall part of Opel is outside the Eurozone and growing healthily which helps Opel but IMO they do need to revisit the over-capacity issue given the Eurozone prospects which are much lower than 6/12 months ago.

There's still a big question whether Opel management has balls big enough to resist Detroit policy where it doesn't suit Opel otherwise they'll be following Holden down the road to oblivion - although in Holden's case I doubt there was any lack of Aussie balls.
GM's operation in Russia is essentially CKD of US Chevrolets
You are mistaken. Most of russian Chevrolet's is a Korean/Brazilian models (Spark, Aveo, Captiva, Cobalt, Orlando, Trailblazer), which are assembled in Russia and Uzbekistan. Except Tahoe (CKD in St. Petersburg, formerly Kaliningrad) and the Corvette /Camaro (assembled in the USA/Canada). Malibu sales officially discontinued in Russia.
You are mistaken. Most of russian Chevrolet's is a Korean/Brazilian models (Spark, Aveo, Captiva, Cobalt, Orlando, Trailblazer), which are assembled in Russia and Uzbekistan. Except Tahoe (CKD in St. Petersburg, formerly Kaliningrad) and the Corvette /Camaro (assembled in the USA/Canada). Malibu sales officially discontinued in Russia.
That's right, US-market Chevrolets not European-market Opels.

I'm aware that not all US-market Chevrolets are built in the US - I wasn't trying to identify where the CKD kits are put together
What? They're going to miss profit targets? Even with all of that upcoming Holden business they're gonna pick up?



EDIT: I'd better put a winkie here. ;)
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At some point in time Opel needs to be shuttered. How much wealth can Opel continue to destroy?
At some point in time Opel needs to be shuttered. How much wealth can Opel continue to destroy?
If Opel really is run the way Rupert says (and has little to no access to outside markets), then GM either has to change that rule and let Opel sink or swim on their own merits, or fully combine them with Buick so that they can benefit from US and China volumes and their resultant development budgets and economies of scale. Call them Buicks in the US and China, Vauxhalls in the UK, Holdens in Australia, that comes down to badging and marketing (and in some cases chassis tuning and option packaging), but something has to be done with Opel.
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If Opel really is run the way Rupert says (and has little to no access to outside markets), then GM either has to change that rule and let Opel sink or swim on their own merits, or fully combine them with Buick so that they can benefit from US and China volumes and their resultant development budgets and economies of scale. Call them Buicks in the US and China, Vauxhalls in the UK, Holdens in Australia, that comes down to badging and marketing (and in some cases chassis tuning and option packaging), but something has to be done with Opel.
Isn't this effectively what happens now with all GM's small/medium FWD models, adding Chevrolet into the mix - all models based on Opel's Gamma, Delta and Epsilon platforms with "local" variations of styling, powertrain options, equipment options and chassis tuning.

In using "local" brands, GM makes regional cost/profit more visible than any other car maker - but is this beneficial?
News Flash!!!



Opel doesn't make any money!!!!!!



Again!!!!!!
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Hmm...... Looks like they're killing off the wrong brand
No, GM need to keep "controlling" Opel's exports so that they can protect Cadillac's global market growth.




Cough (donkeyd!ck) cough
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No, GM need to keep "controlling" Opel's exports so that they can protect Cadillac's global market growth.

Cough (donkeyd!ck) cough
Opel has issues this decade - Cadillac's global market growth is going to occur which decade ?
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