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OpEd Cadillac Escalade Sub-Brand

31245 Views 101 Replies 52 Participants Last post by  Dr.Show-Me
8
A More American Cadillac
February 13th, 2015
by MonaroSS





Escalade Sub-Brand
The American Version of Cadillac



Escalation Coupe and Sedan and Escalation-X









I've been reading how Cadillac can't give away it's Euro-style sedans and can't make enough Escalades. I would submit that Escalade is the most American of all Cadillac vehicles in purpose, presence and style. It has cachet and perceived luxury, yet is still a value proposition that gives the buyer what they want while still being very profitable for GM. While it has some Art & Science cues, it is not a slave to that styling form.

I read one GM executive saying that Escalade was virtually a brand unto itsef, so I decided to chop an Escalade pic into a host of sub-brand companions from full size sedan/coupe along with a stretch limo, and the ever popular CUV that would sit under Escalade in both 4-door and coupe forms. I have called these smaller vehicles "Escalation" and it could be a reskinned CT6 on Omega.

However, it also could be a reskinned VF Commodore Zeta. If the value proposition of Escalade were to be followed through i.e. keep it cheap by sharing a Chevy platform, then the line from Zeta Camaro and Zeta Commodore could be shipped to one of GM's Mexico plants where these Escaladettes could be built very profitably on Zeta which is cheaper to make and fully paid for.

This bifurcation of Cadillac into this Americana Escalade Brand aimed at the mid-west and southern US markets could make sense and profit while the Euro-wannabe Cadillacs are marketed to the coastal markets of California and the Eastern Seaboard States.



Escalation-V, Escalation Limo and Escalation 75










Omega, while being the right size, may be too costly for these vehicles and also perhaps a litle too light duty. If these were built on an updated Zeta with the AWD it was meant to have and new DI V8's, TTV6's, Hybrid V6 and a proper turbo diesel option mated to new transmissions, it would have the toughness and strength for an offroad capable CUV as well as for livery work. And these very American Cadillacs would be made in RHD/LHD and could be exported to emerging markets and the Mid East.

And if extra volume is needed then some sheet metal changes front and rear plus a unique decontented interior could provide for a Chevy and Holden Caprice plus Monaro and Monte Carlo coupes for Australia, the Mid East, South Africa and South America - plus a PPV Caprice for the US.



Escalation-X Coupe, Sedan & Escalade Comparison








What do you think, tell us and come back to comment on what others thought as well...



;)
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I'm pretty sure that the sedan is what the next President Limo will look like. The use Escalade parts for it, right?
Ummmmmmmm I usually LOVE your work but this time....no
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I'm pretty sure that the sedan is what the next President Limo will look like. The use Escalade parts for it, right?
They use a reinforced Topik Chassis,

Ummmmmmmm I usually LOVE your work but this time....no
I am with you bro.
I'm not feeling those designs. The Cadillac sedan is the best of the bunch, but the lines just don't translate well to car platforms.

You may be on the right track for a possible Lamda sized SUV/CUV though. Something that merges the current Escalade design elements with the original SRX's shape, with the size of the Acadia/Traverse. I think that could work pretty well.

The lines of the new full-size SUVs just scream "large," "bulky," and possibly "brick." It would need a lot of smoothing to translate to smaller vehicle sizes (sedans, wagons, and small CUVs), but I think could work for a 3-row seat CUV.
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I got a good laugh to start the day. The idea of pushing the Slade brand is right on point but i would be thinking of a high lux midzed suv truck based, bring back EXT truck based, high performance CUV with all of them sharing the Slades in your face road presence.
Just a thought: the Escalade is the only Cadillac with an actual name.
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Somebody has entirely too much time on their hands....
I like the idea a lot. Polish the styling a bit and add some of these:

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Somebody has entirely too much time on their hands....
Probably, but I get an idea and explore it, then see what others think. It's like how they collect all those specimens from the Amazon jungle and then test them on every type of disease to see if anything sticks... :D

PS. I guess that makes you guys my test rats...


;)
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I like the idea of the Escalade sub-brand. I also like the designs. They are very classic looking, with almost a hint of Kennedy era Continentals. I would have thought the addition of a crossover or Omega based SUV added to mix might bridge the gap from THE Escalade to the other vehicels.
(((STANDING OVATION))). You totally get it. The only thing missing would be a Chevy and a Buick version. These scream "Cadillac", and "American" as well.
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I don't think I'd try to translate an Escalade to a car. It doesn't really work.
But what's underneath would be great, especially if it was like this 750hp AWD hellraiser in top trim.

http://www.lingenfelter.com/LPEforu...ter-427-CID-TVS2300-Supercharged-LS7-Escalade

America. F yeah.
MonaroSS, you're very creative, as always, but a couple of those designs (maybe because they're in black) seem too close to being hearses.

It reminds me that I once heard the line, "You'll ride in a Cadillac eventually. Why not now?"
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The only suggestion I have, upon looking closer at the designs, would be to eliminate the body dip between the b and c pillars. Its my opinion, but I like the flat straight line look.
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In concept I like your idea. As the 3 Series is the heart & soul of BMW and the S Class for Merc, the Escalade is really the heart and soul of Cadillac. It makes sense to have the Escalade be the style leader of the brand. But to do that it needs to be on its own chassis, not shared with Chevy and GMC. Then they could take that style and apply it to the other Cadillac models.

But I'm not a fan of these chops....
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I'm pretty sure that the sedan is what the next President Limo will look like. The use Escalade parts for it, right?
My first thought when I saw these! "The Beast" 2.0! The Pres would look so badass rolling in this!

You may be on the right track for a possible Lamda sized SUV/CUV though. Something that merges the current Escalade design elements with the original SRX's shape, with the size of the Acadia/Traverse. I think that could work pretty well.
Someone else did an SRX chop with Escalade bits and it looked awesome. Would love to see you rework a Colorado 7 the same way Monaro!

I'm a little shocked at the push back on these. I love all of them! Although I do admit the belt line would look better to me if it was straightened out completely on the sedans like the Escalade's is. I like the uptick in the coupes though.
Initially I thought the designs looked too heavy and awkward but I have to admit, they represent an instaneous presence that has been missing in all Cadillac cars except for the CTS-V series.
I think the Escalade is successful because it is the only Cadillac that doesn't have any direct competition with upscale foreign vehicles. Cadillac is less successful when there is competition.
IMHO the Escalade BRAND should be trucks ONLY and use the last 2 show cars for the CAR LINE
I agree with making CADDY "AMERICAN" and NOT BMW LIKE and a good place to start is on styling
I see the CIEL and ElMiraj as BOTH being BOLD and EXPENSIVE looking BUT NOT a "FORCED" design like the escalade-cum-sedans

I would like to see a Escalade SPORT - say a shorter Escalade with a chopped top aimed as a 4 person "sports" SUV and a "presidential" big and badass version and ALL versions move away from being a Chevy Tahoe in a fancy dress
even the H2 Hummer was worthy of being totally unique compared to the Tahoe "base" car

and NONE of the CADDIES are to be shared down stream - parts/platform usage YES BUT NO cars that remotely look caddy-like to be used at NON caddy levels
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