GM Inside News Forum banner

1 - 14 of 14 Posts

·
Super Moderator
Joined
·
10,875 Posts
Discussion Starter · #1 ·
Old Saturn Prices Are Climbing Faster Than Any Other Used Car
GM's quirky brand has been dead for more than a decade, but values of its used offerings are on the up and up.
BY PETER HOLDERITH
JUNE 4, 2021
thedrive.com

Saturn was General Motors' future-facing brand for the 1990s. Plastic-bodied, fuel efficient machines built with the sole purpose of taking on the established Japanese competition. That mission got a little confused over the years, though. Gradually, the brand lost focus, the cars weren't what they used to be, and the final Saturns built were hardly Saturns at all. They were captive imports, they shared platforms with other cars, or, in my case, were sports cars that had nothing to do with the brand's mission.

Saturn went out of business more than a decade ago in October of 2010, but now values of used Saturns are rebounding. According to the online auto marketplace Car Gurus, used Saturn prices have been climbing higher than any other brand over the last 90 days, period. It's a strange phenomenon that can be safely filed into the category of "pandemic side-effects nobody could've expected."

Values of the defunct automaker's vehicles are up 26.29 percent, followed by Smart at 22.14 percent and Ford at 20.54 percent. They're followed by Hyundai, Kia, and Dodge, respectively, though at the opposite end of the spectrum, values of used exotic cars are rising the least, according to Car Gurus. Lamborghini, Ferrari, and Rolls-Royce all saw used vehicle value increases below five percent; maybe because they're so busy selling new ones.
CONTINUE AT LINK ABOVE
 
  • Like
Reactions: BlackGTP

·
Super Moderator
Joined
·
10,875 Posts
Discussion Starter · #3 ·
Interesting news. Obviously this is about residuals, statistics, number crunching, and the unique position the market is now in with regards to new/used car pricing (and the lack of chips).

Though it's highly unlikely to amount to anything tangible, for any former "Saturnistas" out there, one can't help but wonder if there is/was any possible value in the old brand. Kind of makes you wonder what could have transpired post bankruptcy (that is, if Roger Penske was successful in finding a manufacturing partner to take over the brand and keep their retail footprint afloat).

At the very last, for car guys, it's some abnormally quirky news -- for what was once an abnormally quirky brand.
 

·
Premium Member
Joined
·
34,057 Posts
Interesting news. Obviously this is about residuals, statistics, number crunching, and the unique position the market is now in with regards to new/used car pricing (and the lack of chips).

Though it's highly unlikely to amount to anything tangible, for any former "Saturnistas" out there, one can't help but wonder if there is/was any possible value in the old brand. Kind of makes you wonder what could have transpired post bankruptcy (that is, if Roger Penske was successful in finding a manufacturing partner to take over the brand and keep their retail footprint afloat).

At the very last, for car guys, it's some abnormally quirky news -- for what was once an abnormally quirky brand.
GM still owns the brand, they can sell Sedans under that brand, no?
 

·
Premium Member
Joined
·
35,772 Posts
Interesting news. Obviously this is about residuals, statistics, number crunching, and the unique position the market is now in with regards to new/used car pricing (and the lack of chips).

Though it's highly unlikely to amount to anything tangible, for any former "Saturnistas" out there, one can't help but wonder if there is/was any possible value in the old brand. Kind of makes you wonder what could have transpired post bankruptcy (that is, if Roger Penske was successful in finding a manufacturing partner to take over the brand and keep their retail footprint afloat).

At the very last, for car guys, it's some abnormally quirky news -- for what was once an abnormally quirky brand.
Talk about quirky. Rumor has it that the next GM miracle product will be called Uranus. Stay tuned for how to pronounce... 😁
 

·
Registered
Joined
·
11,043 Posts
  • Like
Reactions: gkr778

·
Registered
Joined
·
5,086 Posts
Talk about quirky. Rumor has it that the next GM miracle product will be called Uranus. Stay tuned for how to pronounce... 😁
I hear Oberon is circling around Uranus.
 
1 - 14 of 14 Posts
Top