[Sox]

IMO things like this make me think Cadillac is in for a rough road ahead.

Sad. Cadillac got this far (how far? Look at Lincoln) by building very good vehicles and pricing them aggressively vis-a-vis the competition. This resulted in success but for real luxury market penetration there are a few missing ingredients: brand awareness, prestige, legitimacy, etc. Stage 2 of the Cadillac renaissance: ditch the value proposition (what does that have to do with what's missing?) and put a bunch of tough talking bobbleheads in charge. Let them loose to make questionable decisions that will allegedly provide the secret sauce that guarantees the greater success that's missing. Meanwhile, every few days the marketing dingbats will make stupid, vacuous statements on how this is all being turned around. To anyone who will listen.

Sigh.

 

[Sox]

GM won’t see major improvements in regards to Cadillac until far into the future.

Read more: http://***********.com/blog/2014/11...-hollywood-can-do-for-cadillac/#ixzz3KInXBXLY

Naturally. The guy isn't stupid enough to let his performance fall into question after several years of bluster, false hopes and dead ends. Five years from now (or ten; whatever) when (not if) Cadillac's fortunes have not improved and they ask him why his vaunted plans aren't materialising, he will simply state, "I told you it would take many many years." Like right up to his retirement.

Sigh.

 

[Sox]

GM should dump that useless Manchester sponsorship, they won't even drive their cars.

Nice try. Joel Ewanick (aka "The Wunderkind") signed GM up until 2021. It's a 7 year deal. Unbreakable. ManU won't even let them change the name and logo to Vauxhall or Opel. Pucker up and kiss $559 million goodbye. Unless of course you believe in paying a seventh place team over twice what the previous sponsor paid so that a soccer jersey bears the name and logo of a car brand you just pulled from Europe.

Nissan just inked a deal to sponsor the number one team in the league in 2013-2014, Manchester City for $31 million FOR FIVE YEARS. And it includes Manchester City's sister teams in Australia and the USA.

But then again, Nissan is run by adults.