Joined
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747 Posts
Agree--Super Bowl MVP should get a new Corvette!
Cadillac should continue to sponsor golf and other "upscale" recreational events, such as yachting events (remember the "America's Cup" special edition Eldorados in both '87 and '92?)--as for Hollywood, there should be Cadillacs in the movies as well as at Oscar events.
As for the desire to penetrate the "Coastal luxury markets," there should be special editions (exterior and interior colors) such as Lincoln is doing with their "Black Label" series and Mercedes does with their "Designo" editions--both offering modern interpretations of modern White Leathers--and both offering rich metallic browns (as does BMW and Audi.) For too long the Cadillac showrooms are packed with the same Silvers, Blacks, Whites and Reds as the other brands. This would be an inexpensive way to get more attention to the Cadillac brand. Go back to offering unique colors and a greater selection of color choices.
Cadillac should continue to sponsor golf and other "upscale" recreational events, such as yachting events (remember the "America's Cup" special edition Eldorados in both '87 and '92?)--as for Hollywood, there should be Cadillacs in the movies as well as at Oscar events.
As for the desire to penetrate the "Coastal luxury markets," there should be special editions (exterior and interior colors) such as Lincoln is doing with their "Black Label" series and Mercedes does with their "Designo" editions--both offering modern interpretations of modern White Leathers--and both offering rich metallic browns (as does BMW and Audi.) For too long the Cadillac showrooms are packed with the same Silvers, Blacks, Whites and Reds as the other brands. This would be an inexpensive way to get more attention to the Cadillac brand. Go back to offering unique colors and a greater selection of color choices.
