[Neanderthal]

No copy editors any more. No proof readers. There’s numerous executive There ARE

will also have in the Oscar show several blocks of media that we bought because we have one of the best audiences that we can have: people that are interested in Hollywood and everything that the lifestyle Hollywood stands for, and I think that’s a natural brand fit for us.

Sooooo...what percent of Hollywood folks drive Caddys as opposed to furrin metal?

Sorry, but this guy just sounds like a dumbass who's obsessed with glitzy celebrities. Good freakin luck, dood. :fall:


The problem with our brand is we have a relevance issue, as the marketing people call it. People don’t necessarily have a bad image of Cadillac. What we lack is that people say: I want this car

Read more: http://***********.com/blog/2014/11...-hollywood-can-do-for-cadillac/#ixzz3KIlOIdPw

So he's listening to the same "marketing people" who have plowed the astounding road to advertising success thus far?

 

[Neanderthal]

GM won’t see major improvements in regards to Cadillac until far into the future.

Read more: http://***********.com/blog/2014/11...-hollywood-can-do-for-cadillac/#ixzz3KInXBXLY

 

[Neanderthal]

IMO things like this make me think Cadillac is in for a rough road ahead.

Yeah. The more feces like this I read, the more this crew looks like a bunch of pointy-headed kollij perfesserz. Like the imbeciles running Washington right now.

 

[Neanderthal]

Naturally. The guy isn't stupid enough to let his performance fall into question after several years of bluster, false hopes and dead ends. Five years from now (or ten; whatever) when (not if) Cadillac's fortunes have not improved and they ask him why his vaunted plans aren't materialising, he will simply state, "I told you it would take many many years." Like right up to his retirement.

Sigh.

Smart enough to CYA but not smart enough to keep his mouth shut.

Nice try. Joel Ewanick (aka "The Wunderkind") signed GM up until 2021. It's a 7 year deal. Unbreakable. ManU won't even let them change the name and logo to Vauxhall or Opel. Pucker up and kiss $559 million goodbye. Unless of course you believe in paying a seventh place team over twice what the previous sponsor paid so that a soccer jersey bears the name and logo of a car brand you just pulled from Europe.

Nissan just inked a deal to sponsor the number one team in the league in 2013-2014, Manchester City for $31 million FOR FIVE YEARS. And it includes Manchester City's sister teams in Australia and the USA.

But then again, Nissan is run by adults.

Zouds. I guess it really IS Government Motors. As in, government pays 10-50 times what something is worth.

 

[Neanderthal]

I don't see what is so bad about his approach or comments. The constant articles we are reading are most likely on purpose. They are simply keeping cadillac's name in the news until the product and eventually the prestige is there. Yes, it would be nice if the product were here today, but that topic has been beaten to death and in the end it's what we have. I agree with stepping away from golf - all it conjures up for me is a bunch of old guys dressed in ugly clothes.

So if y'all don't like what he is saying and we know the product situation, what do you suggest is appropriate course of action?

I hear ya loud and clear and grok your POV.

And IF IF IF GM execs had not been running their mouths about the wonderful stuff coming down the pike in a few years, JUST YOU WAIT!!, for the last 10 years, I would have a different outlook.

That's why I think GM needs a PR Czar.

Too many talking too much about too much that's happening The Day After Tomorrow.
That movie didn't work for algore and it don't work for GM no mo.

I wish Cadillac would stop advertising during football all together. Seeing this commercial over and over last night became very tiring:

That ad was cute the first five times. The last five hundred times, **** NO!!

The day GM or Caddy or any random GM division gets any sort of clever creative consistent ad campaign together will be The Day The Earth Stood Still. Don't hold your breath.

As things stand today, GM PR is a hollow joke badly in need of professional intervention.:fall: