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There’s numerous executives at the forefront of*Cadillac’s*turnaround, but you could argue that few have a more important role than the brand’s new chief marketing officer, Uwe Ellinghaus. Cadillac has the right products, and it’s the former BMW marketing exec’s job to make the public aware of their existence.Ellinghaus sat down with*The Hollywood Reporter*at the Los Angeles auto show to discuss how he plans to improve the brand awareness of Cadillac. The brand has stopped sponsoring events like golf tournaments and has begun to advertise at Hollywood events,*fashion shows*and other more ritzy gatherings. Ellinghaus says he intends to continue this trend, with plans to host an event at the 2015 Oscar celebrations.“We will kick off our new brand point of view at the Oscar celebration,” Ellinghaus said. “We will have our own event but will also have in the Oscar show several blocks of media that we bought because we have one of the best audiences that we can have: people that are interested in Hollywood and everything that the lifestyle Hollywood stands for, and I think that’s a natural brand fit for us. So I’m not interested in Super Bowl, I’m far more interested in the Oscars.”

http://***********.com/blog/2014/11...inghaus-thinks-hollywood-can-do-for-cadillac/
 

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Golf, Tennis, Yachting & is more for BMW, Cadillac ,Mercedes Benz & Porsche types..

Being a champion a winner in DTM, FIA GT Racing, Le Man or F1 will go down well on the Cadillac CV.
 

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No copy editors any more. No proof readers. There’s numerous executive There ARE

will also have in the Oscar show several blocks of media that we bought because we have one of the best audiences that we can have: people that are interested in Hollywood and everything that the lifestyle Hollywood stands for, and I think that’s a natural brand fit for us.

Sooooo...what percent of Hollywood folks drive Caddys as opposed to furrin metal?

Sorry, but this guy just sounds like a dumbass who's obsessed with glitzy celebrities. Good freakin luck, dood. :fall:


The problem with our brand is we have a relevance issue, as the marketing people call it. People don’t necessarily have a bad image of Cadillac. What we lack is that people say: I want this car

Read more: http://***********.com/blog/2014/11...-hollywood-can-do-for-cadillac/#ixzz3KIlOIdPw


So he's listening to the same "marketing people" who have plowed the astounding road to advertising success thus far? :rolleyes:
 

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IMO things like this make me think Cadillac is in for a rough road ahead.
Yeah. The more feces like this I read, the more this crew looks like a bunch of pointy-headed kollij perfesserz. Like the imbeciles running Washington right now.
 

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IMO things like this make me think Cadillac is in for a rough road ahead.
Sad. Cadillac got this far (how far? Look at Lincoln) by building very good vehicles and pricing them aggressively vis-a-vis the competition. This resulted in success but for real luxury market penetration there are a few missing ingredients: brand awareness, prestige, legitimacy, etc. Stage 2 of the Cadillac renaissance: ditch the value proposition (what does that have to do with what's missing?) and put a bunch of tough talking bobbleheads in charge. Let them loose to make questionable decisions that will allegedly provide the secret sauce that guarantees the greater success that's missing. Meanwhile, every few days the marketing dingbats will make stupid, vacuous statements on how this is all being turned around. To anyone who will listen.

Sigh.
 

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GM won’t see major improvements in regards to Cadillac until far into the future.

Read more: http://***********.com/blog/2014/11...-hollywood-can-do-for-cadillac/#ixzz3KInXBXLY
Naturally. The guy isn't stupid enough to let his performance fall into question after several years of bluster, false hopes and dead ends. Five years from now (or ten; whatever) when (not if) Cadillac's fortunes have not improved and they ask him why his vaunted plans aren't materialising, he will simply state, "I told you it would take many many years." Like right up to his retirement.

Sigh.
 

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GM should dump that useless Manchester sponsorship, they won't even drive their cars.
Nice try. Joel Ewanick (aka "The Wunderkind") signed GM up until 2021. It's a 7 year deal. Unbreakable. ManU won't even let them change the name and logo to Vauxhall or Opel. Pucker up and kiss $559 million goodbye. Unless of course you believe in paying a seventh place team over twice what the previous sponsor paid so that a soccer jersey bears the name and logo of a car brand you just pulled from Europe.

Nissan just inked a deal to sponsor the number one team in the league in 2013-2014, Manchester City for $31 million FOR FIVE YEARS. And it includes Manchester City's sister teams in Australia and the USA.

But then again, Nissan is run by adults.
 

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Naturally. The guy isn't stupid enough to let his performance fall into question after several years of bluster, false hopes and dead ends. Five years from now (or ten; whatever) when (not if) Cadillac's fortunes have not improved and they ask him why his vaunted plans aren't materialising, he will simply state, "I told you it would take many many years." Like right up to his retirement.

Sigh.
Smart enough to CYA but not smart enough to keep his mouth shut.

Nice try. Joel Ewanick (aka "The Wunderkind") signed GM up until 2021. It's a 7 year deal. Unbreakable. ManU won't even let them change the name and logo to Vauxhall or Opel. Pucker up and kiss $559 million goodbye. Unless of course you believe in paying a seventh place team over twice what the previous sponsor paid so that a soccer jersey bears the name and logo of a car brand you just pulled from Europe.

Nissan just inked a deal to sponsor the number one team in the league in 2013-2014, Manchester City for $31 million FOR FIVE YEARS. And it includes Manchester City's sister teams in Australia and the USA.

But then again, Nissan is run by adults.
Zouds. I guess it really IS Government Motors. As in, government pays 10-50 times what something is worth.
 

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I don't see what is so bad about his approach or comments. The constant articles we are reading are most likely on purpose. They are simply keeping cadillac's name in the news until the product and eventually the prestige is there. Yes, it would be nice if the product were here today, but that topic has been beaten to death and in the end it's what we have. I agree with stepping away from golf - all it conjures up for me is a bunch of old guys dressed in ugly clothes.

So if y'all don't like what he is saying and we know the product situation, what do you suggest is appropriate course of action?
 

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Buick gave Joe Montana a brand new 1990 Reatta for winning the Super Bowl XXIV MVP. But most SB MVPs have gotten Corvettes. Muscle. Chevy should be the #1 Super Bowl advertiser. Forget Cadillac. Do you see Tom Brady in a CTS? No. You see him in a Corvette Z06.
 

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Agree--Super Bowl MVP should get a new Corvette!

Cadillac should continue to sponsor golf and other "upscale" recreational events, such as yachting events (remember the "America's Cup" special edition Eldorados in both '87 and '92?)--as for Hollywood, there should be Cadillacs in the movies as well as at Oscar events.

As for the desire to penetrate the "Coastal luxury markets," there should be special editions (exterior and interior colors) such as Lincoln is doing with their "Black Label" series and Mercedes does with their "Designo" editions--both offering modern interpretations of modern White Leathers--and both offering rich metallic browns (as does BMW and Audi.) For too long the Cadillac showrooms are packed with the same Silvers, Blacks, Whites and Reds as the other brands. This would be an inexpensive way to get more attention to the Cadillac brand. Go back to offering unique colors and a greater selection of color choices.
 

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I don't see what is so bad about his approach or comments. The constant articles we are reading are most likely on purpose. They are simply keeping cadillac's name in the news until the product and eventually the prestige is there. Yes, it would be nice if the product were here today, but that topic has been beaten to death and in the end it's what we have. I agree with stepping away from golf - all it conjures up for me is a bunch of old guys dressed in ugly clothes.

So if y'all don't like what he is saying and we know the product situation, what do you suggest is appropriate course of action?
I hear ya loud and clear and grok your POV.

And IF IF IF GM execs had not been running their mouths about the wonderful stuff coming down the pike in a few years, JUST YOU WAIT!!, for the last 10 years, I would have a different outlook.

That's why I think GM needs a PR Czar.

Too many talking too much about too much that's happening The Day After Tomorrow.
That movie didn't work for algore and it don't work for GM no mo.

I wish Cadillac would stop advertising during football all together. Seeing this commercial over and over last night became very tiring:

That ad was cute the first five times. The last five hundred times, **** NO!!

The day GM or Caddy or any random GM division gets any sort of clever creative consistent ad campaign together will be The Day The Earth Stood Still. Don't hold your breath.

As things stand today, GM PR is a hollow joke badly in need of professional intervention.:fall:
 
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I think Uwe is right. I am onboard 100%. The aim is to make Cadillac fashionable and trendy. Associate it with fashionable and trendy people. Who's trendier than Hollywood stars at the Oscars?

I believe in targeted advertising. The Super Bowl has more viewers, and it is so large it includes every demo in the country. On the surface it sounds like you can't go wrong by advertising there. But who watches the Oscars? People into style, fashion, design. People don't watch because they are seeing the big stars from their favorite movies grab big awards because Guardians of the Galaxy won't be up for big awards. People are watching for the other things. And frankly those people are who Cadillac wants buying Cadillacs. That's the goal. The Super Bowl has more viewers but the Oscars have a higher concentration of the viewers Cadillac wants to win over.

It makes perfect sense.
 
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