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here a short exterpt from the following article
http://www.washingtonpost.com/wp-dyn/content/article/2008/07/22/AR2008072202140.html
http://www.guardian.co.uk/business/feedarticle/7670038
Nissan's Ghosn sees no 2009 U.S. auto recovery

By Kevin Krolicki
Reuters
Tuesday, July 22, 2008; 5:17 PM

NASHVILLE, Tenn (Reuters) - Nissan Motor Co does not expect U.S. auto sales to bounce back in 2009 after a sharp decline this year, Nissan Chief Executive Carlos Ghosn said on Tuesday.

Ghosn said Nissan expected industrywide U.S. sales to be near 14.3 million units in 2008, down from 16.15 million in 2007. Next year's tally would be about the same at 14.3 million, he said, adding that the risk was for a lower figure.

"Please be prepared to see a changing forecast," Ghosn told reporters "I think we are going to have a challenging couple of years."

Ghosn pursued an unsuccessful partnership bid with GM in 2006 and has said in the past that Renault-Nissan would welcome a North American partner to round out its alliance, spurring speculation of potential tie-ups with Ford Motor Co or Chrysler LLC.


But Ghosn cautioned on Tuesday that the industry's downturn and volatile commodity prices had made equity-based deals harder to complete.

"Today, obviously, the market conditions are very uncertain, so the likelihood of moves now is relatively small because we need to understand what we're buying," he said.

In any case, Ghosn said Nissan-Renault would never be involved in an outright acquisition of another automaker.

"When people talk about consolidation they talk about Company A buying Company B," he said. "But we know this doesn't work in our industry. Company A buying Company B is guaranteed to destroy value."

Nissan has gained market share in a declining U.S. market. The Japanese automaker's sales were down 2.4 percent in the first half compared with a 10.1 percent drop for the market overall.

In response to the dramatic consumer shift toward cars and away from heavier trucks and SUVs, Nissan has already adjusted production at its Canton, Mississippi plant.

The automaker has added a third shift of workers on the Canton plant's car assembly line in order to make more Altima sedans and cut a shift at the same plant's truck line which makes SUVs such as the Pathfinder and Armada.

"The market has changed dramatically," Ghosn said. He added: "For the past few weeks, it looked like the only car you could sell in the United States was a four-cylinder
 

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He's been wrong before.....he thought "Hybrids" were a bad idea too! And now we have a Nissan Altima using Toyota's synergy system. :rolleyes:
 

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He's been wrong before.....he thought "Hybrids" were a bad idea too! And now we have a Nissan Altima using Toyota's synergy system. :rolleyes:
He still thinks that and he may be right. Why spend the money on R+D when you can lease the technology from Toyota? That's a smarter decision.
 

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He still thinks that and he may be right. Why spend the money on R+D when you can lease the technology from Toyota? That's a smarter decision.
That's certainly a reasonable way to look at it, however I have some doubts. Say Toyota gave them generation II hybrid systems. Well Toyota is now working on Gen III and Gen IV type systems. Nissan will be behind, and Nissan will always be reliant on another manufacturer, plus be limited in # of vehicles with a hybrid system.

But if gas goes to $1.90 per gallon, none of this will matter! :D
 

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I hate this but I think things will be uglier next year if they dont change by the end of this year
 
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