Nissan to Sell Electric Vehicle in 2010
Japanese automaker's top priority: bringing affordable zero-emission vehicles to the U.S. market.
By Jacob Gordon of TreeHugger
Having fallen behind domestic rivals such as Honda and Toyota in the green stakes, Nissan decided to make EVs the focus of its eco-strategy by announcing it will be the first manufacturer to mass-produce a fully electric horseless carriage.
Nissan Motors recently announced plans to bring an affordably priced electric car to the U.S. market by 2010, raising the stakes in the race to develop environmentally friendly, zero-emission vehicles by being the first major automaker to commit to delivering an electric vehicle (EV) for a certain market by a certain date. While Nissan's yet-to-be-named initial offering will most likely be a small economy-sized car, Carlos Ghosn, the Japanese automaker's chief executive, says the company also plans to roll out a complete line of EVs in all shapes and sizes worldwide by 2012.
According to Ghosn, Nissan's decision to accelerate its EV development program into hyperdrive stemmed from growing public concerns over soaring prices at gas pumps and the negative environmental impact of fossil fuel use, rather than the need to meet stricter U.S. fuel-economy standards that take effect in 2015. Having fallen behind Japanese rivals Honda and Toyota in hybrids, Nissan has definitely made the EV the pillar of its green strategy.
Full article at link
http://editorial.autos.msn.com/article.aspx?cp-documentid=662733
Japanese automaker's top priority: bringing affordable zero-emission vehicles to the U.S. market.
By Jacob Gordon of TreeHugger
Having fallen behind domestic rivals such as Honda and Toyota in the green stakes, Nissan decided to make EVs the focus of its eco-strategy by announcing it will be the first manufacturer to mass-produce a fully electric horseless carriage.
Nissan Motors recently announced plans to bring an affordably priced electric car to the U.S. market by 2010, raising the stakes in the race to develop environmentally friendly, zero-emission vehicles by being the first major automaker to commit to delivering an electric vehicle (EV) for a certain market by a certain date. While Nissan's yet-to-be-named initial offering will most likely be a small economy-sized car, Carlos Ghosn, the Japanese automaker's chief executive, says the company also plans to roll out a complete line of EVs in all shapes and sizes worldwide by 2012.
According to Ghosn, Nissan's decision to accelerate its EV development program into hyperdrive stemmed from growing public concerns over soaring prices at gas pumps and the negative environmental impact of fossil fuel use, rather than the need to meet stricter U.S. fuel-economy standards that take effect in 2015. Having fallen behind Japanese rivals Honda and Toyota in hybrids, Nissan has definitely made the EV the pillar of its green strategy.
Full article at link
http://editorial.autos.msn.com/article.aspx?cp-documentid=662733