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New Vision for the Future of Cadillac in the Middle East
The new regional director for Cadillac unveiled the new outlook for the future
October 13, 2014
Cadillac Middle East


DUBAI – Felix Weller, the recently-appointed Regional Sales and Marketing Director for Cadillac, revealed in-depth insights into Cadillac’s powerful legacy in the Middle East at the 2015 ATS Coupe media launch held on October 12 at the prestigious Waldorf Astoria Ras Al Khaimah resort. The event served as an ideal platform for Weller to share Cadillac’s vision for future growth and reflect on the brand’s impressive volume of sales for 2014.

Today, the brand is gearing up for more rapid growth with a new, multi-phased strategy formulized to help further develop Cadillac on both a regional and global scale. The full-fledged plan emphasizes a renewed focus on the brand and outlines an organizational restructuring for Cadillac’s regional growth. In fact, it is in line with this approach that a dedicated marketing and sales team, under Weller’s leadership, is appointed and responsible for implementing Cadillac’s roadmap to success.

“As part of our vision for the future, we have set in motion several strategic changes designed to help us capitalize on our growth, expand into new market segments and solidify Cadillac’s position as a leading premium auto brand in the Middle East,” said Weller.

Portfolio Expansion and premium after-sales services

Cadillac’s expanding vehicle line-up has been key to helping the brand enter new market segments. At present, 85 percent of the brand’s product portfolio is less than two years old. Since 2012, Cadillac has introduced a total of six cutting-edge all-new vehicles – including the 2013 ATS and XTS, the 2014 CTS, the 2015 Escalade, the 2015 Escalade ESV and the 2015 ATS Coupe in the region.

The launch of the all-new 2015 ATS Coupe marks the first of four new models to be introduced in the region in the next two years. In addition to helping Cadillac reach new market segments, this impressive line-up will further cement the brand’s iconic reputation, dotted with bold designs, sophisticated engineering and advanced technology.

Cadillac, which already offers all customers a comprehensive aftersales program and owner benefits, will continue to focus and expand on premium service, caring for its existing customers and introducing new ones to its line-up of vehicles. With pioneering product launches in the pipeline and premium after-sales services, Cadillac is expecting significant growth in the Middle East in the coming years.

“In this part of the world, the demand for top-tier premium vehicles is fast-growing. At Cadillac, we, together with our dealer partners, understand what premium customers want and need: our extensive portfolio of products and roster of after-sales services are tailored-made to befit their lifestyles. This ethos is what will continue to guide the brand’s overall direction for the region,” Weller concluded.
 

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Discussion Starter · #2 ·
Start another stage in corporate restructuring conducted by Johan de Nysschen: shaping regional teams. Foul do the same in China, Canada, Mexico, Europe, South Korea and other markets where Cadillac is present; but without a dedicated team.

This is a crucial stage, and represents the first concrete step towards the globalization of Cadillac.

Latin America has considerable potential for Cadillac, since in this region can get more sales volume that in Europe for the short and medium term. In some countries the demand for luxury cars is increasing, even with a declining market or stagnant such as Brazil and Colombia respectively. Peru and Chile are also good candidates... Mexico is a market with good potential that Cadillac is not making for lack of a good strategy and a dedicated team that run; just watch this video made by the marketing manager of GM Mexico premium channel (Cadillac, Buick, GMC):


:doh:
 

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The Middle East will demand prestige and status. Cadillac lacks both right now. The Escalade is average with a meager Platinum offering. They want to tackle the sandbox? Build the foundation for that here and now.
 
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The Middle East will demand prestige and status. Cadillac lacks both right now. The Escalade is average with a meager Platinum offering. They want to tackle the sandbox? Build the foundation for that here and now.
They also demand extremity. Safe designs only work so well before they get boring and blend in.

Ciel and Elmiraj need to be REALITY, ASAP.
 

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A 1959 Caddy would go over like an extra harem in the Mideast.
Just update/upgrade it to go 180 MPH through the straight desert roads, equip it with JATO packs and parachute braking systems to impress one's fellow sultans, and you're In Like Flint.
 

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Good positive news for Cadillac hope they do well in Toyota HiluxIS and Corollaland buying middle east.

Only color must be white.

"You can have any color as long as it's white" Uncle Hamzar.
 
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