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Discussion Starter #1 (Edited)
VW to brand EVs 'Voltswagen' in U.S., source confirms
Automotive News LINK


The name change is not expected to carry upward to the parent company in Germany

A press release leaked online Monday revealed that Volkswagen of America will use the brand name “Voltswagen” to differentiate its line of electric vehicles, which began deliveries to U.S. dealers this month.


Automotive News has independently confirmed the authenticity of the planned change with a person familiar with the company's plans, and that it is not an April Fools' Day joke.

The person said the change is in keeping with the company’s “all electric”

CNBC reported, according to the leaked release, which had been dated April 29, 2021, the name change would cover all of the automaker’s U.S. operations, though the new Voltswagen of America would continue to remain an operating unit of the larger Volkswagen Group of America.

An email to VW of America CEO Scott Keogh was not returned.


The name change is not expected to carry upward to the parent company in Germany, Volkswagen Group. The brand will maintain its recently redesigned VW logo in both instances.

CNBC reported that the leaked release called the change a “public declaration of the company’s future-forward investment in e-mobility.” It said Voltswagen will be placed as an exterior badge on all EV models, and gasoline vehicles will have the company’s iconic VW emblem only, as they now do. The release said ICE-powered vehicles would display the VW logo on a dark blue background, while EVs would display the logo on a light blue background, CNBC reported.

New Voltswagen Logo
 

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I was joking about Voltswagon months ago, but it does make sense.
 

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An electric VW...good news is that you don't have to worry about the turbos failing on it anymore.
 

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I don't know whether to laugh or cry.
 
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So "VW" just like before? :unsure:

Corny and kind of paints themselves into a corner.
 

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I half expected some GM fans to be screaming about another company using "volt" lol
 

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Pretty lame. "Voltswagen" could be used really well in a commerical, but it's a bad idea to actually implement for real.
 

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April Fools is just around the corner. Advertising gimmick big time too.
Yep. My first thought was April Fool's Day prank. It'll get some social media clicks.
 
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There's actually a small business that does electrician work that has "Volts Wagon" painted on there vans around me, which I always thought was funny.
 

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Yep. My first thought was April Fool's Day prank. It'll get some social media clicks.

My first thought too. Remember IHOP became IHOB (burgers) a couple of years ago.
 
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I was thinking about IHOB as well.

Voltswagon is a little more creative than GM's huge change to "gm". It's all marketing and companies trying to get news time to move the stock forward.
 

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The clumsiness in which the legacy automakers are approaching the EV era won't age well.

Mustang Mach E, gm, Hummer, Voltswagen, E-Tron....please don't use E-150!
 

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An electric VW...good news is that you don't have to worry about the turbos failing on it anymore.
The not so good news is that you still need to worry about electronic components failing on it, just as pontiacgt02 mentioned.
 
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