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Everybody and their grandma. In many parts of the world people actually NEED pickups. South America is a huge market, as is Southeast Asia, South Africa and even Southern Europe - Greece is full of pickups, the true kind of them, base models without fancy frills but rather cheap and with a capable bed.
 

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I would think this could sell in the US, but it would only make sense if it was built here, and not super-pricey like the Toureg.
 
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