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The music is very annoying, but that is one hawt Civic! ;)

Love this car and happy to see the new design. It's finally shed the overy- unique styling and has become a classy commuter! I want one!
 

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Lets hope they ultimately have commercials that actually tell people about the car.............
 

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It's not bad, it just doesn't say anything about the car. :rolleyes:

Has anyone seen the interior in person? How are the materials in quality?
 

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I like the ad. Very upbeat and modern music. I like the way they showed how it looks in several different environments, showed us very detailed how it looks inside and out and that it is an electric vehicle. I thought it was great the way they showed us how it looks and what it is inside and out without saying a word. It also tells us who will buy the car in the beginning.

I really like the looks of it in this ad, I wasn't as excited about it in pics from the Detroit Auto Show.
 

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Lets hope they ultimately have commercials that actually tell people about the car.............
Yeah, well those posts will be deleted!

This ad is so freakin typical of GM's absolute lack of imagination and sense of humor. It's like some drudges from the lower orders in "Brave New World" got together and put together some stuff.

The best music this ad could use is Hank Williams, Jr. singing "Family Tradition."

Fritz Mondale, in his historic run in 1984 commented to one interviewer, that "Minnesotans like their haircuts real s*****."

Way to go for the home team, Fritz!

And so GM likes their ads real s*****. Wonder if Mondale is available for the new campaign?

aaah, why not sell the one you have on sale?
Look. QUIT with the probing questions! Can't you see they're confused enough as it is? :fall:

That's not a commercial.
More like a cure for insomnia. :drive:
 

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Discussion Starter · #10 · (Edited)
That's not a commercial.

Thanks Captain Pedantic, but I just paraphrased the title from the Yahoo article. Technically though, it is an advert as in 'Advertise':

[ad-ver-tahyz, ad-ver-tahyz]

Examples
Word Origin

verb (used with object), advertised, advertising.
1.
to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it:
to advertise a new brand of toothpaste.
2.
to give information to the public about; announce publicly in a newspaper, on radio or television, etc.:
to advertise a reward.
3.
to call attention to, in a boastful or ostentatious manner:
Stop advertising yourself!
4.
Obsolete. to give notice, advice, or information to; inform:
I advertised him of my intention.
5.
Obsolete. to admonish; warn.


I think this video fits at least one of those definitions. Now who's being pedantic?:D
 

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I just now noticed the sculpting on the roof, hadn't noticed that in any pictures so far.

While the front end is nice, still seems too 'civic' as mentioned. But man, love the rear end on it!
 

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Thanks Captain Pedantic, but I just paraphrased the title from the Yahoo article. Technically though, it is an advert as in 'Advertise':
"Technically" yes; however since this is a complex car that most people still don't understand despite it being in the market for almost 4 1/2 years a very poor "Advert"......... :yup:


to me that "spot" is a bone to the EV/Hybrid/Voltec FANS to show off the car and NOT intended for the NON informed
Exactly my point!


So then if they are only going to market it to the 70,000 people that bought a Gen I Volt (and understands how the car works) and not the 50,000,000 that have bought a car since the Volt came out, why did they go through all the trouble of making it look like a normal car!? :blink:
 

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For being a relatively low-budget production for youtube, I fail to see what's wrong with it? It's very a very competent effort, IMHO.

It's not like they targeted it at people watching "Dancing with the Stars" or "Gilligan's Island" reruns.
 

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The Volt can be a great car for alot of people. But at the same time, it can be a really difficult car to explain in a simple and meaningful way to the uninformed (who make up over 95% of the car buying population).

It's an electric car.
OK.
But it has a gas engine.
What? Wait, you said it was an electric car!
The gas engine is just a range extender that produces electricity, after the battery runs low.
OK. So, the gas engine recharges the battery.
No, the gas engine produces electricity to run the car. You want to leave the battery drained, and charge it at home/work.
Um...OK.
But sometimes the engine is directly engaged to help drive the car.
What? Wait, you said the engine just produced electricity!
Well, almost always, but in some circumstances, it is used to assist the electric drive.
What? Wait...it just...almost...sometimes...BOOOM! Head explodes.

And it's bad business to make potential customer's heads explode. Studies show that such customers will then tend to buy Toyotas. And no good can come of that.
 

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The finger swiping reminds me of the mouse clicking ads of 10 years ago. It already looks out of date.
 

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The Volt can be a great car for alot of people. But at the same time, it can be a really difficult car to explain in a simple and meaningful way to the uninformed (who make up over 95% of the car buying population).

It's an electric car.
OK.
But it has a gas engine.
What? Wait, you said it was an electric car!
The gas engine is just a range extender that produces electricity, after the battery runs low.
OK. So, the gas engine recharges the battery.
No, the gas engine produces electricity to run the car. You want to leave the battery drained, and charge it at home/work.
Um...OK.
But sometimes the engine is directly engaged to help drive the car.
What? Wait, you said the engine just produced electricity!
Well, almost always, but in some circumstances, it is used to assist the electric drive.
What? Wait...it just...almost...sometimes...BOOOM! Head explodes.

And it's bad business to make potential customer's heads explode. Studies show that such customers will then tend to buy Toyotas. And no good can come of that.
IMHO the VOLT was doomed the moment GM INSISTED to call it the VOLT and it was an ELECTRIC car
IMHO they SHOULD have gone with Electra OR Ampura and marketed it as the Hybrid EVOLVED as Toyota spent a LOT of marketing effort to convince the buying minions that a Prius/hybrid is NOT an EV but better so GM should have tied in with the Prius idea and it would be EZ to show how the electric PRIORITY Voltec drive is better/greener then the Priuses HSD Petrol priority drive system
 

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IMHO the VOLT was doomed the moment GM INSISTED to call it the VOLT and it was an ELECTRIC car
IMHO they SHOULD have gone with Electra OR Ampura and marketed it as the Hybrid EVOLVED as Toyota spent a LOT of marketing effort to convince the buying minions that a Prius/hybrid is NOT an EV but better so GM should have tied in with the Prius idea and it would be EZ to show how the electric PRIORITY Voltec drive is better/greener then the Priuses HSD Petrol priority drive system
"Volt" was bad because it's electric, but Electra or Ampura would be good because it's electric.
Wait, whut?
It's a hybrid like a Prius, but it isn't. It's evolved.
Uh....
Prius is gas first, then electric. Volt is Electric first, then gas.
But....but....BOOM! Head explodes.

Now, where is that Toyota dealer?
 

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The Volt can be a great car for alot of people. But at the same time, it can be a really difficult car to explain in a simple and meaningful way to the uninformed (who make up over 95% of the car buying population).

It's an electric car.
OK.
But it has a gas engine.
What? Wait, you said it was an electric car!
The gas engine is just a range extender that produces electricity, after the battery runs low.
OK. So, the gas engine recharges the battery.
No, the gas engine produces electricity to run the car. You want to leave the battery drained, and charge it at home/work.
Um...OK.
But sometimes the engine is directly engaged to help drive the car.
What? Wait, you said the engine just produced electricity!
Well, almost always, but in some circumstances, it is used to assist the electric drive.
What? Wait...it just...almost...sometimes...BOOOM! Head explodes.

And it's bad business to make potential customer's heads explode. Studies show that such customers will then tend to buy Toyotas. And no good can come of that.
Best thing I've read all day, thank you
 

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The Volt can be a great car for alot of people. But at the same time, it can be a really difficult car to explain in a simple and meaningful way to the uninformed (who make up over 95% of the car buying population).

It's an electric car.
OK.
But it has a gas engine.
What? Wait, you said it was an electric car!
The gas engine is just a range extender that produces electricity, after the battery runs low.
OK. So, the gas engine recharges the battery.
No, the gas engine produces electricity to run the car. You want to leave the battery drained, and charge it at home/work.
Um...OK.
But sometimes the engine is directly engaged to help drive the car.
What? Wait, you said the engine just produced electricity!
Well, almost always, but in some circumstances, it is used to assist the electric drive.
What? Wait...it just...almost...sometimes...BOOOM! Head explodes.

And it's bad business to make potential customer's heads explode. Studies show that such customers will then tend to buy Toyotas. And no good can come of that.
It's not that complicated.
When I come across a person that doesn't "get" the Volt/ELR I tell them this:

It's an electric car with an onboard generator.
When the batteries go dead after about 35 miles, the generator comes on and the car keeps going.

That's all they need to know.

P.S... the car looks great in this ad, especially the much improved interior.
I liked the techno music and the no talking, too.
 
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