MKS-Replacement to be Called Continental? Supplier Confirms

Lincoln's problem was not the names of its vehicles, it was every thing else
that has been discussed ad nausea. bring back names with panache and style.
Lincoln is not like Cadillac (Sporty Luxury), it is big soft sumptuous vehicles.
Know the market and give people whaat they want/expect...

Has it been verified that the Continental name is coming back, or was that just Neil assuming, or simply making a mistake and using an old Lincoln name he knows?

paul8488 said:

Has it been verified that the Continental name is coming back, or was that just Neil assuming, or simply making a mistake and using an old Lincoln name he knows?

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The rumor has been floating around for a long time. There were reports of Lincoln using "heritage names" for China, but hopefully the positive outpouring from this report will make Lincoln consider using the name here as well.

http://www.autoblog.com/2013/12/04/lincoln-resurrect-old-nameplates-china/

jpd80 said:

Lincoln's problem was not the names of its vehicles, it was every thing else
that has been discussed ad nausea. bring back names with panache and style.
Lincoln is not like Cadillac (Sporty Luxury), it is big soft sumptuous vehicles.
Know the market and give people whaat they want/expect...

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You're right, but the names certainly can't hurt. Alphanumeric names are loathed by the automotive press and enthusiasts alike.

Dequindre said:

The rumor has been floating around for a long time. There were reports of Lincoln using "heritage names" for China, but hopefully the positive outpouring from this report will make Lincoln consider using the name here as well.

http://www.autoblog.com/2013/12/04/lincoln-resurrect-old-nameplates-china/

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That article is over a year old.

Is the use of "Continental" still a rumor, or is it "CONFIRMED" as you state in your thread title?

megeebee said:

That article is over a year old.

Is the use of "Continental" still a rumor, or is it "CONFIRMED" as you state in your thread title?

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It was confirmed by a supplier represented by Neil Young.

Oh no. That would make too much sense. Lincoln better have a consult with the pinheaded millennial Cadillac just hired to "advise" them.

Dequindre said:

It was confirmed by a supplier represented by Neil Young.

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Has it been confirmed by Ford?

megeebee said:

Has it been confirmed by Ford?

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No, but companies rarely confirm product plans this long before a release.

Dequindre said:

No, but companies rarely confirm product plans this long before a release.

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So it's not REALLY confirmed, then?

Curious. When is the car, no matter what it might be called, supposed to break cover?

^
~23 days or maybe ~123 days but no more than ~323 days

The thread title needs to be changed, then. The "Continental" name is NOT confirmed.

megeebee said:

The thread title needs to be changed, then. The "Continental" name is NOT confirmed.

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The supplier did confirm, so no, it does not need changed.

Dequindre said:

The supplier did confirm, so no, it does not need changed.

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Since when do suppliers have the last word in these things?

The car may well be called Continental, but until Ford says so, it's not a confirmation.

I reserve the Continental nameplate for a flagship grade Lincoln sedan/coupe/convertible family (a la S-Class sedan/coupe), which the brand is not yet prepared to sell and market. Love the name, but the Continental by the end of its usage in the early 2000s was a mere shadow of what the nameplate should have been.

Anything has to be better than the name MKS, you could stick the "Continental name on a half
decent FWD/AWD CD4 platform and still be miles better than the 1900s Taurus based vehicle.

Amphibian said:

I reserve the Continental nameplate for a flagship grade Lincoln sedan/coupe/convertible family (a la S-Class sedan/coupe), which the brand is not yet prepared to sell and market. Love the name, but the Continental by the end of its usage in the early 2000s was a mere shadow of what the nameplate should have been.

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True, but 'Continental' is such an inherently stately name that I don't think it would be a big deal if they brought it back. Same with names like 'Park Avenue' and 'Town Car'; they evoke something independent of the vehicle they are attached to. An Edsel will always be THE Edsel, the Pinto will always be THE Pinto, the Cimarron will always be THE Cimarron, but some of those traditional names could make a comeback.

Z284ever said:

Oh no. That would make too much sense. Lincoln better have a consult with the pinheaded millennial Cadillac just hired to "advise" them.

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If they did that then expect Lincolns with black rimmed 22" rubber band tires, 2" of gun slit window, shaved door handles, fingerprint attracting piano black everywhere with no other interior colors available, more technology like anger detection management that prevents you from starting the car if you had a bad day at work or got into an argument with the wife, cameras everywhere, 22 USB ports, a gaming station and thought control driving interface all powered by a 1 liter Ecoboost 2 cylinder engine with 10 turbos and a 20 speed automatic.