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It used to be that compact SUVs were for those who couldn’t afford larger ones. Today, buyers not only consider price, but also think about fuel economy, maneuverability, handling, and style. The concept of an upscale compact SUV is becoming more popular. Mercury hopes to capitalize on that trend by introducing its own version of the Ford Escape and Mazda Tribute – named “Mariner.” It follows the same styling direction as the mid-size Mountaineer and portends the future style of all Mercury products.
According to J Mays, Ford Motor Company vice president of Design, “Our goal is to achieve a high level of differentiation in our Mercury products in a clean, contemporary design. These are clean, intelligent designs without a lot of excess. The design is thoroughly modern inside and out, with a Mercury family resemblance and a particular attention to detail on the interiors. The Mariner has a level of design sophistication that is a step above in this segment.”
FULL STORY HERE
According to J Mays, Ford Motor Company vice president of Design, “Our goal is to achieve a high level of differentiation in our Mercury products in a clean, contemporary design. These are clean, intelligent designs without a lot of excess. The design is thoroughly modern inside and out, with a Mercury family resemblance and a particular attention to detail on the interiors. The Mariner has a level of design sophistication that is a step above in this segment.”



FULL STORY HERE