[TigerMWM]

Wealthy people everywhere know that buying a luxury car with the worst resale value and low prestige factor, is really dumb.

This isn't the message executives and professionals want to convey either. They'd rather drive a Toyota Camry, as its better to be seen as being cheap rather than stupid.

 

[TigerMWM]

Asians have always been obsessed with MB. I remember growing up how much my parents would fawn over the cars from the Bruno Sacco design era.

The brand has fallen out of favor for me except for the SLK and G-wagen. I've become a Cadillac fan.

Not just Asians, but any group is likely to put Mercedes as the top brand. I don't own a Mercedes and have no plans to buy one, but if I had $3 MM in assets, I'd likely be at the Benz dealer ordering up a new E class coupe.

 

[TigerMWM]

That's an exaggeration of reality. If resale value mattered, no one would buy luxury cars at all. You should see the staggering decline in value for the CL coupe.

Cadillac owners aren't perceived as stupid either. Elderly perhaps, but not stupid.


It's all about prestige and MB has gobs of it.

Its not just resale value alone....but the ratio of (prestige/resale) times ownership experience. An S Class has more real dollar depreciation than an ATS, but factor in ownership experience and prestige...and its not even close.