Rocket 88· Registered
Exactly. And the problem with all the rhetoric about moving to NY, increasing prices and the new alpha numerical naming is that no one has a addressed the real underlying problem; there needs to be a compelling reason for someone to select a Cadillac. Making vehicles that are just as good isn't one of them.It's an uphill battle for Cadillac. The more affluent Chinese travel the world, and notice how cars are perceived all over the globe. It's not like China is virgin ground where Cadillac can position itself as a premium brand because it says so.
What Cadillac does uniquely have in it's favor is it's American, but now it seems they are intent in positioning the vehicle upmarket from its traditional buyers in its home market. So just my opinion, but I'm betting they do a better job alienating their existing customers then attracting new ones. Instead of again trying to run things a German also ran, they should creatively try to include existing customers and move upmarket. It can't be impossible with the Germans all trying to move base product down market...