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Mercedes-Benz Sells Over 100,000 S-Classes In A Single Year
Motorauthority
by Viknesh Vijayenthiran
Oct 17, 2014

Mercedes-Benz’s latest S-Class, the W222, has been with us for just over a year and already it's managed to rack up more than 100,000 sales worldwide. This is the best rate of sales for any S-Class generation in its first full year on the market, and with new S-Class variants coming like the S-Class Coupe, a future convertible and long-wheelbase ‘Maybach’ and ‘Pullman’ models the records are likely to keep tumbling.

Yes, the rate of sales isn’t slowing yet. Since the start of the year, Mercedes has sold 75,391 S-Classes, twice as many as in the same period a year ago (up 105.8 percent to be exact).
The U.S. is the next biggest market for S-Classes, accounting for roughly a quarter of all production.


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Good to hear about 25000 s class sedans have sold in the United States for the first year.

Nice car that I see all over the place.

The new s class coupe looks great too.

Interesting that the sales volume is being touted though.....

Part of the charm of vehicles in this market segment is exclusivity and as the S class approaches 100000 units worldwide and 25000 in the USA you have to wonder if the brand will become to common place..

The as class sedan is only topped by E class 350. 4 mastics and 3 series BMW s ...

It was just yesterday as I was cruising home on the Hutchinson river parkway where we were I. Relatively heavy traffic and I was in my black corvette with the roof off in 75 degree October weather and to my left was one BMW 3 series after the next....328 s...335s a couple of 435 and 428 s...one right after the other with maybe a Honda or two between them...

It was a surreal experience to see how many of these ultimate driving machines were trundling along in traffic with their wide ranging owners...

Of course it was back and forth in traffic but it was a bit comical to say the least...

Mercedes should consider care when exploiting volume sales of its top of the line.

My feeling is that the rich are getting richer...and that tesla sales volume has them now touting as class volume to maintain their position as the standard of the world in the uber sedan segment...

The S class amg models are a bit pricey but they do look good.

Thanks for the heads up.
 

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>>"Mercedes should consider care when exploiting volume sales of its top of the line."<<

No doubt they are carefully considering the means to get to 125,000/yr.
 

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The S is a ridiculous cash cow. It pays to be good.

I read an article that said luxury sales account for about 10% of the volume globally, yet account for up to 50% of the profits. That's why luxury brands are worth it. The price of admission is very high but so are the rewards.

I really dig the S.
 

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I'm sure your right...possibly the firing of ferrari CEO by Sergio who wanted more volume has me on that wavelength....

I do see a ton of S class sedans as well as teslas...

I have to say I like the tesla s better....

As cool as the s class is....I dig the silence of tesla along with its blistering zero to sixty acceleration just announced at 3.2 seconds.awd...(from 3.7? With 2 wheel drive)

No gas needed is pretty radical even as gas prices continue to drop....

I'd suggest Mercedes announcement is to sure up the prestige factor of the latest s class as still relevant.....which it is....

Just like that of the competition....from tesla...

It'll be sad when the Cadillac CT6 releases and it's sales are dismal because A) it's not closely styled to the ElMirage and B) because it's rear wheel drive...

Now if the caddy comes in with el mirage styling and AWD that will be a game changer....but from looking at the spy shots recently Mercedes and even tesla have nothing to worry about...

Jmo
 

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Part of the charm of vehicles in this market segment is exclusivity and as the S class approaches 100000 units worldwide and 25000 in the USA you have to wonder if the brand will become to common place..
Exclusivity? The car starts at $92,000. That's exclusive enough. What it means is wealthy people believe the S-Class is the sedan to have.
 

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Exclusivity? The car starts at $92,000. That's exclusive enough. What it means is wealthy people believe the S-Class is the sedan to have.
It is the sedan to have. The S is that good.

If you guys haven't sat in one, go sit in one. You'll understand why the S Class is, well, the S Class.

 

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As much as we love, A8, XJ, 7 Series, etc etc, and whatever else Cadillac and Lexus will offer in the future, the truth is, the S Class has earned its place as top dog with generation after generation of excellence.
 

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And I bet they make 25+K on each one....


If the Omegas resonate even a little in China, they will make good money for GM
This is probably true, its the equivalent of the SUV's for GM. If only GM could get serious and offer some more offroad prowess and go for the international market outside of North America and the Middle east with their SUV's. Which means they would need to bring in their international expertise to upgrade their SUV's for international duty.
 

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The least expensive S-Class available at the SF Benz dealership, is $107,325.

The most expensive non-4MATIc S-Class available is $130,335.

The most expensive S-Class available -- an S65 -- is $234,835.




I'll say the S-Class is exclusive enough and caters and resonates quite well with luxury buyers.
 

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Exclusivity? The car starts at $92,000. That's exclusive enough. What it means is wealthy people believe the S-Class is the sedan to have.
Really? Around here the S class is a dime a dozen.....92 grand is what it is. I'm sorry although I believe the S class amg is cool...

I personally like the tesla S sedan better than the non amg S class...

Ferrari limits production or it did...and often time production volume ....needs to be limited to a degree to maintain exclusivity....

That's a fact of life...

I think the increase in production is mainly coming from china so exclusivity for other parts of the world should be maintained...

In The north east at least these S class sedans are very common...

Sorry if that insults those who feel the S class is super exclusive...

I'm just stating the fact...

I like the S class amg and really admire the latest S class coupe too....

I haven't seen any of those just yet...
 

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>>"Mercedes should consider care when exploiting volume sales of its top of the line."<<

No doubt they are carefully considering the means to get to 125,000/yr.
...while simultaneously lying awake at night worried that that sales level will negatively impact the vehicle's allure. Get a grip.

Cadillac marketers would love to toss and turn all night with this issue.
 

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Personally I would take a 7 or A8. The S-Class, like all MB products, lacks passion and character. While competent and innovative, it's sort of the default car for rich people with bland taste (although the latest generation is so well done that I've come around a bit). It's also why I think the CT6 can do well, if it comes to production with a bit of swagger, it can do well as the American non-S-class
 

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I reckon the 'they're selling too many of them' stuff is just a bit of wishful thinking on the part of fans of competing brands.

If that really was a problem, all MB would need to do is raise prices by 20%. Problem solved.
 

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The S class even with its styling, it is the car that it needs to be for the segment right now.

Though too much volume can be a bad thing later down the road.
 
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