Despite several automakers opting out of this year's Melbourne Auto Show, there's going to be a brawl on the floor for the hearts and minds of the masses. Ford is planning to unveil its full portfolio of new Falcons, something that's been almost ten years in the making. But Holden will attempt to eclipse the Falcon's reveal with a concept that might up the ante over the Efijy concept that debuted back in 2005. According to Bob Lutz, who spoke with Drive.com.au at the NAIAS, the Holden concept will "knock everybody's socks off."
Along with the concept, Holden's in-house tuner HSV may show off an amped up version of the SportWagon and a 7.0-liter V8-powered flagship sedan. None of this is good news for Ford, which has seen market share drop in Australia over the last few years as the top-selling Falcon has rotted on the vine.