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Vice Chairman Bob Lutz discusses the high quality of today’s GM cars and trucks – and issues a unique challenge to compare our vehicles to our competitors’ – in today’s installment of our “The Case for GM” video series. As always, please let us know your thoughts and check back regularly for responses from our execs and other members of our team. You can find a transcript of Bob’s video here. - Christopher Barger, Director, Global Communications Technology
 

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Watching that video it doesn't seem like he even understands the quality issue. He's talking about paint luster and panel gaps which are minor quality details. The perceived quality difference between an import and a domestic has to do with long-term reliability.
 

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Watching that video it doesn't seem like he even understands the quality issue. He's talking about paint luster and panel gaps which are minor quality details. The perceived quality difference between an import and a domestic has to do with long-term reliability.
Well, it's all part of the overall umbrella of quality.
For seemingly decades, GM eschewed build quality and perceived quality and longer term durability. Look where it got them.

The Japanese and the Europeans knew how to build cars with all quality factors.

Can GM build a car? Sure.
How long until the paint starts to fade because it has 1-3 layers less coats in order to shave costs?
How about the cheap latch on the center compartment on GM cars? The competition uses magnets because they don't break.
How about panels and compartments that have a hefty feel to it or slide open gracefully? GM cars open with a thunk.
How about GM using plasti-metals, when the competition (even Ford) uses real metals like aluminum and nickel?

If a car is build to look and feel solid, with an extensive amount of attention to detail, then the car will be looked on as high quality. That's the perception.
If a GM car has centimeter wide door panel gaps, when the competition has a 4mm gap? Which car has better quality? Which car looks better?

With such attention to detail, the car won't look like it's falling apart after 3 years, which then falls under long-term durability.
 

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Visual quality queues are indicative of underlying quality. I recall the bad paint of the 70s and 80s that my friends still bitch and moan about. The inconsistent gaps. The rattles. Most of those, if not all of those, have been resolved -- but they shouldn't have required resolving in the first place.

And the durability of the cars are great now. However, this is a generic problem in that every automaker is making good cars. They don't have the opening GM and Ford provided the imports in the 70s and 80s. It's a much harder struggle when the competition remains competent.
 

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He's talking about paint luster and panel gaps which are minor quality details. .
Totally agree!!! In the 80's or 90’s (can't recall which) Lexus did a commercial with a steel marble rolling on the body gaps as if to show precision manufacturing. The Germans on the other hand had to over-build their cars because the roads in Europe were so bad that they would be rattle traps within the first year if they didn’t. Quality starts with the blue prints and goes all the way through to when the car is being driven off the production line!!!
 
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