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Discussion Starter · #1 ·
Lincoln Future
by Alex Law
Auto123
April 3, 2004

All of the many marques under the Ford Motor Company umbrella have suffered in the company's cash crisis over the last few years, but perhaps none has been worse served than Lincoln.

Except for the Navigator sport-brute which arrived last year, the second-most famous American luxury brand (behind Cadillac) has had nothing new to offer save an endless array of product promises.

There was for example that long period when the Detroit-based firm had a British designer trying to create cars that would honor Lincoln's classic past designs while driving like American Beemers, or something like that, but nothing really came of that.

Well, that's not quite true, a Ford PR executive told me over dinner at the Geneva Motor Show (without apparent irony) that certain ''aspects'' of the Gerry McGovern design era would be visible in future Lincolns. Oh, yeah, that should turn the division around.

Actually, what Ford hopes will turn the division around are new products using a platform from one of the company's other divisions -- Mazda. That would be the Mazda6, which itself is meeting with success in many other countries but not doing well in Canada primarily because it's too small to serve as a family sedan in this country.

Apparently that won't be a problem when it forms the basis for various Lincoln, Mercury, Ford, Mazda and maybe Volvo and Jaguar models in the future. Apparently, it was designed to stretch wider and longer so it will figuratively as well as literally carry Ford's hopes through the end of the decade at least.

This is the economical way for a struggling car company to create new products today, and it does not impress much of the media. The Wall Street Journal calls Ford's plan the ''auto industry's version of a dime,'' while the industry's primary trade publication, Automotive News, prefers simply ''on the cheap."

This distresses people inside the Dearborn headquarters and probably makes future customers furrow their brow, but the latest guy in charge of new products for North America, Phil Martens, is a lot more optimistic. It probably helps that one of his previous jobs involved creating the very same Mazda6 during a tour of duty in Japan.

The world should get its second clue as to how flexible the platform is when the first Lincoln model to use it -- a sedan -- is unveiled at the NY auto show in early April. The first clue was of course Detroit auto show-debuted Aviator SUV, which is fairly unsuccessful in its current guise. Lincoln hopes its fortunes will be reversed when the new model arrives in 2006

Full Article Here
http://www.olemiss.edu/~badwf/lincoln.html


 

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Premium Member
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Discussion Starter · #30 ·
Originally posted by frenstall@Apr 5 2004, 05:41 PM
How many times does it have to be said?? THIS IS AN OLD CONCEPT PIC. It is not what will be seen in new york!
Sometimes I like adding photos to articles to give them a little more eye-appeal. The one I chose to attach this time was clearly a mistake. :p

But I still like it, and I wouldn't mind seeing a Lincoln like it.

Perhaps I should add a Ford Futura photo...
 
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