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www.leftlanenews.com

Lincoln takes 8,600 orders for not yet launched MKS




Despite the fact that Lincoln's first unique-looking car since the LS bowed for the 2000 model year isn’t due to arrive at dealerships until the end of the month, Lincoln dealers from across the country already pre-sold 8,600 MKS sedans. The new car is expected to be a make-it or break-it vehicle for the luxury brand, which recently only had what many see as dressed-up, more costly Ford products to sell.

"When you look at the Lincolns they have today and what this car represents, there's no question it's a game-changer," said analyst Erich Merkle of IRN Inc in a Detroit News report. Part of the reason the car is selling already has to do with Ford's marketing of the vehicle. At last November's Los Angeles auto show, the automaker laid out its cards on the table, announcing the cost of the base car, at about $38,000, and the pricing of its options. More recently, the MKS made stops at over 300 of the biggest Lincoln dealership to train sales staff and tantalize customers.

The new flagship will also have the difficult mission of attracting younger customers, with Ford hoping to lower the average age of the current flagship buyer, at 72 for the Town Car, to 45 for the MKS. Helping the cause is a high level of technology and content, including the Microsoft-developed Sync multimedia connectivity system, a keyless entry system, and available all-wheel drive system.

Based on the same platform as the Ford Taurus, the MKS will not bear any resemblance to other models in the Ford family. "Everything you can see, feel and touch is unique to Lincoln," said IRN Inc. analyst Erich Merkle.

The flagship will not offer a V8 engine, instead making do with a 3.7-liter V6 that also does duty in the Mazda CX-9 SUV, where it makes 273hp. Some time next year, a twin-turbo version of the engine dubbed Ecotec mated to an all-wheel drive system should provide as much as 400 horsepower.
 

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Im sorry... but its still not even close to the CTS!
 

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"Not yet launched"?

Production started a month ago.

They haven't advertised it yet, that much is true.
 

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Im sorry... but its still not even close to the CTS!

It's not supposed to be. This is far more competition for the DTS, and to a lesser extent the STS. It's far larger and more roomy than the CTS and is FWD.
 

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I don't see the appeal. It's stylish, but it's a front drive nannymobile.

Buick should be owning this market anyways while Lincoln is building real cars. Drop the front drive family sedans and start going after Cadillac already.
 

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IDK I think that for a make it or break it vehicle for the brand Ford really handicapped it and didn't treat it as if it was a make it or break it vehicle for the brand.

In retrospect if/when this car fails its not going to be the end of the world for the brand however they need to get their act together seriously.
 

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I don't see the appeal. It's stylish, but it's a front drive nannymobile.

Buick should be owning this market anyways while Lincoln is building real cars. Drop the front drive family sedans and start going after Cadillac already.
You're right and if Buick is not building something as good as the MKS by 2012 I will be jumping to Lincoln.
 

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You're right and if Buick is not building something as good as the MKS by 2012 I will be jumping to Lincoln.
Exactly. The LaCrosse/ Invicta can't come out soon enough. I know it's not what tthe MKS is, but it may save Buick in the near term. But I think Lucerne sales are about to fall even further because of this Lincoln. Time will tell.
 

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Some time next year, a twin-turbo version of the engine dubbed Ecotec mated to an all-wheel drive system should provide as much as 400 horsepower.
:lmao:
Automotive journalists really don't know anything about the automotive world, do they?
 

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"Not yet launched"?
Production started a month ago.
They haven't advertised it yet, that much is true.
yeah, "Launch" is one of my least favorite words
cuz it can be used for aanything from an autoshow-debut, to Job1, to arriving at the dealers/1st major ad blitz, to first 6 months of sales...
 

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But I think Lucerne sales are about to fall even further because of this Lincoln. Time will tell.
announcing the cost of the base car, at about $38,000, and the pricing of its options


I would not worry too much, this car starts off where a loaded Buick Lucerne ends at, the majority of Lucernes sell in the $30K or so area, way less that this car, sadly Buick does not offer anything that is a "REAL" replacement for the Park Avenue.


The Lincoln seems to be a category above the Lucerne.


The Invicta/LaCrosse/Regal/whatever/ looks like it will be a good MKZ(former Zephyr?) fighter.

The replacement for the Lucerne or a car above it in the Buick line would be a good fighter for this car, perhaps something Lambda based(Chi was the large FWD sedan G-H-D body replacement, and it was supposed to be or is Lamda derived) with standard FWD and available AWD, a 300hp DI V6 as the base motor and optional V8 or boosted 3.6, seem like a formula for a nice high end Buick
 

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I don't see the appeal. It's stylish, but it's a front drive nannymobile.

Buick should be owning this market anyways while Lincoln is building real cars. Drop the front drive family sedans and start going after Cadillac already.
Don't make me laugh. Lincoln just saved a couple billion dollars by sitting tight, and just waited for Cadillac to come back down to Earth.

XLR, STS, SRX, and DTS all canned. FWD crossover to replace the SRX (MKX?), the DT7 large car in danger of not being produced at all. Super-sedan done for.

And look at that... V6 twin turbo being rushed into production to meet Lincoln's EcoBoost engine.

Who's the leader now?
 

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:lmao:
Automotive journalists really don't know anything about the automotive world, do they?

Ouch! :eek: Back on topic though, I see this as being extremely good news for Lincoln. I questioned in the beginning (after seeing the concept) if it would be "enough" to help save Lincoln. Fact is, like others have pointed out, Lincoln is following a different strategy at Cadillac. A lot of people want a luxurious, good looking FWD luxury sedan it looks like. It's great they have this many orders, I hope Lincoln succeeds. Cadillac implements it's strategy producing great cars like the CTS and Lincoln implements theirs. There's room for both to succeed, espessially considering Lincoln is targeting a different (and lower priced) market.
 

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I don't see the appeal. It's stylish, but it's a front drive nannymobile.

Buick should be owning this market anyways while Lincoln is building real cars. Drop the front drive family sedans and start going after Cadillac already.
Sadly I don't see Lincoln returning to its traditional "luxury car" status any time soon. Its best car, the LS, was totally ignored by the public, the MKZ is a tarted-up family midsizer, the Town Car is unsalable outside of the NYC livery market, and the less said about the Navigator the better. The MKX is the only competent, modern luxury product that Lincoln actually sell.

Lincoln's best bet is to stick to its demi-luxe status with the likes of Acura, Volvo, and the lesser Lexuses. Over time it can perhaps once again become a top-tier luxury brand, but that's not going to happen with cars like the MKS.
 

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The MKS imo will be like the first gen CTS , it will by a good car but when they hit the second gen thats when we will see if the brand is proggresing and dont forget the MKR will be in the market in 3 years and that will be Lincolns true Flagship
 

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I agree, Lincoln is having all the last laughs with a V6.
 

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"Flagship" another of my least favorite words
- esp. when applied to Any Lincoln: not-so-recent past to near future

When Lincoln has a car that is a "tempting alternative" to the 7er & S-klasse
Then pull out the FLAGS

- the MKS is gonna come quite ^close^ imho considering how different it is but not close enuf
- the MKR as shown in concept form Won't
- the MKR's production/GRwdP version would have to grow a good deal & I'd prefer it to shrink, or
bifurcate into an HRL & Continental

Over time it can perhaps once again become a top-tier luxury brand, but that's not going to happen with cars like the MKS.
the MKS "isn't now and never has been" an attempt at Top-Tier
it IS a good sized step up the ladder
 
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