I'm a Ford guy and even so I cringe every time another Ford guy feels the need to post things like this. This is evidence of what exactly? I think posts like this really tell Lincoln's story, when as fans we cling to any shred of evidence that Lincoln is winning. It's like being the fan of the worst team in football and pointing out how your team leads the league in sacks. The real story is the crown is still out of reach but that isn't the story the fan wants to hear.
I'm not a Ford guy, nor a GM guy, although I own a Cadillac and a Lincoln. Both nice cars, both nowhere near as nice as they could have been, but better than the alternatives. The point of my post is that several years ago, while considerably underfunded, Lincoln looked at the future market and planned the MKC. Cadillac judged the market differently, and put off any plans for a compact CUV, which could have gotten them into the market.
Cadillac and Lincoln are both storied American luxury brands, both of whom have fallen on hard times due to corporate decisions. Arguably, Lincoln has fallen further, although not as far as other luxury makes whose names only haunt car shows and auctions. Cadillac has declared that they don't see Lincoln as a competitor, and it's clear Lincoln would dearly like to be. And at the moment they *are* competitors for buyers of American CUVs.
Yes, the crown is out of reach for both. But it's still an interesting matchup: Lincoln's attempt to resurrect itself vs Cadillac's trying to make it happen after the first (early 2000's) effort sort of petered out. And they've set out very different goals. Cadillac wants to be spoken of in the same reverent tones as BMW, at least by those who speak of BMW in reverent tones. Lincoln really hasn't articulated much beyond survival, but it appears they'd like to someday be the personification of luxury.
Next year will be verrry interesting. Can the new MKX take sales from the new SRX?. And while even together they aren't going to unseat the new RX, will they make some progress?
