DETROIT -- It's deja vu: Lincoln is preparing to re-enter the pickup market.
Ford Motor Co. is developing a full-sized Lincoln pickup based off the redesigned Ford F-150 Crew Cab.
The four-door Lincoln is expected to go into production in July 2005, according to the product forecasting arm of J.D. Power and Associates. J.D. Power is estimating production at 15,000 to 20,000 units annually.
While much of the sheet metal is expected to be shared with the Crew Cab, the Lincoln pickup's front end will draw styling cues from the Lincoln Navigator SUV.
"We're really pleased with the launch of the F-150," Lincoln Mercury spokeswoman Sara Tatchio says. "We've looked for several years at different options for Lincoln Mercury showrooms, and this is certainly something to consider."
While not confirming that Lincoln will offer the pickup, she says that "for a long time dealers have been interested in a pickup truck."
This will be Lincoln's second attempt to grab incremental sales from a pickup. The Blackwood entered production in 2001 but was killed in August 2002 after only 4,000 units were produced. Production and quality problems were cited, along with the vehicle's limited appeal.
Full Story HERE
Ford Motor Co. is developing a full-sized Lincoln pickup based off the redesigned Ford F-150 Crew Cab.
The four-door Lincoln is expected to go into production in July 2005, according to the product forecasting arm of J.D. Power and Associates. J.D. Power is estimating production at 15,000 to 20,000 units annually.
While much of the sheet metal is expected to be shared with the Crew Cab, the Lincoln pickup's front end will draw styling cues from the Lincoln Navigator SUV.
"We're really pleased with the launch of the F-150," Lincoln Mercury spokeswoman Sara Tatchio says. "We've looked for several years at different options for Lincoln Mercury showrooms, and this is certainly something to consider."
While not confirming that Lincoln will offer the pickup, she says that "for a long time dealers have been interested in a pickup truck."
This will be Lincoln's second attempt to grab incremental sales from a pickup. The Blackwood entered production in 2001 but was killed in August 2002 after only 4,000 units were produced. Production and quality problems were cited, along with the vehicle's limited appeal.
Full Story HERE