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Lincoln Opens First Ultra-Luxury Retail Stores in China.
Left Lane News
November 6, 2014
By: Justin King
Ford has opened its first ultra-luxury Lincoln showrooms in China, with new retail establishments in Beijing, Shanghai and Hangzhou.
"The launch of the Lincoln Way in China is the result of our global team researching a wide array of luxury brands," said Lincoln China president Robert Parker. "We believe the resulting customer experience will reshape luxury automotive ownership in China today."
Potential buyers will be greeted with a home-like environment where they can bring their family for the day, complete with a tea room and lounge seating. The approach is focused on the buying experience, with a small team led by the Host, the Master and the Craftsman, each extensively trained by The Lincoln Institute.
Full article available at link.
Left Lane News
November 6, 2014
By: Justin King

Ford has opened its first ultra-luxury Lincoln showrooms in China, with new retail establishments in Beijing, Shanghai and Hangzhou.
"The launch of the Lincoln Way in China is the result of our global team researching a wide array of luxury brands," said Lincoln China president Robert Parker. "We believe the resulting customer experience will reshape luxury automotive ownership in China today."
Potential buyers will be greeted with a home-like environment where they can bring their family for the day, complete with a tea room and lounge seating. The approach is focused on the buying experience, with a small team led by the Host, the Master and the Craftsman, each extensively trained by The Lincoln Institute.
Full article available at link.