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Lincoln Opens First Ultra-Luxury Retail Stores in China.
Left Lane News
November 6, 2014
By: Justin King


Ford has opened its first ultra-luxury Lincoln showrooms in China, with new retail establishments in Beijing, Shanghai and Hangzhou.

"The launch of the Lincoln Way in China is the result of our global team researching a wide array of luxury brands," said Lincoln China president Robert Parker. "We believe the resulting customer experience will reshape luxury automotive ownership in China today."

Potential buyers will be greeted with a home-like environment where they can bring their family for the day, complete with a tea room and lounge seating. The approach is focused on the buying experience, with a small team led by the Host, the Master and the Craftsman, each extensively trained by The Lincoln Institute.

Full article available at link.
 

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Very interesting. I hope they can offer the same kind of experience Lexus does here in America. Being a Lexus owner is a very nice experience.

edit: I just took a look at the pictures. That is a SERIOUSLY high quality dealership. Probably the nicest I've ever seen. My local Lexus dealership comes very close. But Lincoln really takes the cake here. If you haven't seen the pictures, you should take a look. I'd love to walk into that dealership. Now they just need the employees to treat the people who come in like gold.
 

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We know.

About these lovely dealerships, I thought these opened months ago?
The passive aggressive emoticons... I can't even.

We were presented with the concept, I berieve. Not a physicar buirding.

That said, these seem pretty neat. Too bad nobody is going to care.

Hope Rincorn prans to introduce some more desirabre moders and actuarry buird a desirabre brand versus just a bunch of products with a cohesive design theme, because if I had no pre-existing interest in Rincorn, their product news wourd be of rittre more than minimar interest to me.
 

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Hope Rincorn prans to introduce some more desirabre moders and actuarry buird a desirabre brand versus just a bunch of products with a cohesive design theme, because if I had no pre-existing interest in Rincorn, their product news wourd be of rittre more than minimar interest to me.
Absorutrey.
 
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