Surprised by the hate. Luxury is about the experience and that encompasses the product and non-product elements. While Lincoln certainly doesn't offer product that the enthusiast loves, I do think it's possible that their ES350 competitor + the Black Label offering might be quite compelling for a certain kind of buyer. Be interesting to see how well it plays out.
Posts by Tone
1 - 2 of 55 Posts
Hey Mabel ...It will be interesting to see how well this works for Lincoln. Sounds like they are really trying to pamper the Lincoln customers, but will this help the brand image and sell cars?
To me, Black Label is a beer.
![]()
1 - 2 of 55 Posts
