[nadepalma]

Lincoln Black Label Isn’t a Whisky, It’s an Impressive Batch of Upscale Trims and Ownership Perks
November 17, 2014
Alexander Stoklosa

More than a year ago, we introduced you to Lincoln’s new Black Label program, which serves as the new top-of-the-line spec for all upcoming Lincoln models. Not much has happened in the interim, but that changes at the 2014 Los Angeles auto show, where Lincoln is rolling out everything Black Label, from the high-dollar interior trimmings to the models it will be offered on, to the attendant and unexpectedly luxurious presale and ownership experience.

Our first brush with Black Label indicated that it would be merely a higher-specification special-edition trim level, essentially a 21st-century version of Lincoln’s rather excellent designer-edition cars from the ’70s and ’80s. That remains partially true, but Lincoln will also be adding a lot of extras. Starting from the moment customers express interest in buying a Black Label vehicle, they’ll receive a personalized and exclusive experience.

Eventually, every Lincoln will offer Black Label, but initially only those shopping for an MKZ or an MKC in California, Texas, Florida, New York, New Jersey, and Michigan will have the option. A full rollout comes early next year. All of this blue-chip, AAA-rated goodness will cost $5995 on top of a 2015 MKC or MKZ—a price we consider to be a good value considering the luxe trimming and all the bonuses. Perhaps more important, though, is that this sort of program can help Lincoln differentiate itself from parent company Ford and earn back luxury buyers’ interest. Lincoln had to go big or go home, and—for once—it chose the former.

CONTINUE AT CAR & DRIVER

 

[nadepalma]

Glad to see that Lincoln is being proactive. While the price isn't super cheap, it's still obtainable and "affordable" at only $6,000.00.

Makes me wonder if Caddy shouldn't be following suite in offering some kind of bespoke customization package to their clients. You paying attention GM?

However, looking at FoMoCo's luxury intentions worldwide, I wonder how much of what's being offered by Black Label was learned/will be shared with the Vignale subbrand in Europe?